Archive for 2009
Still Ignoring Social Media?
Saturday, November 14th, 2009
A convincing argument that social media has evolved from passing fad to seismic shift in online communications.
What does Bing have that Google does not?
Thursday, October 22nd, 2009
Your Facebook feeds. Well, potentially. While details have yet to be released the deal between Bing and Facebook suggests that some of 40 million daily updates will be included in Bing’s search results. Users will have the ability to opt in or opt out using tools provided by Facebook.
In another deal Microsft’s Bing will also include Twitter feeds in its search results thus bringing real time search to the Web. While Twitter feeds have always been public they needed to be accessed using Twitter search or Twitter apps.
Build your brand and your sales by combining social media with mobile technology
Tuesday, September 29th, 2009
Geared towards restaurant operators, this upcoming seminar explores integrated marekting using cutting edge technologies and social media. Space is limited so call today to reserve your seat. The world has gone wireless, and new media marketing has taken on a life of its own. But what does it mean to SMS text, tweet, friend, or [...]
Technology is Changing Our Businesses and Our World
Monday, August 24th, 2009
This video is from a presentation Sony played this at their executive meeting this year. It clearly shows the impact of technology on our lives and our world. It makes you think. You can watch the entire video on YouTube by clicking here.
Get off my lawn you Twittering punk!
Thursday, August 13th, 2009
Another resume for a “Social Media Marketing Expert” landed on my desk. Every month, I see several of these. But for some reason, this one grabbed my attention. I didn’t examine the curious sense of importance I subconsciously attached to this particular resume but I think I knew why–I’m looking for the moron who was [...]
So What’s Your Story?
Sunday, August 2nd, 2009
Before joining the online conversation you and your staff better get your stories straight. What’s your story? Can you tell a colorful story that paints, from a customer perspective, a vivid picture of what it’s like to do business with your company? Describe every interaction at each of your touch points. Before you can make [...]
Avoid common do it yourself email marketing mistakes.
Thursday, July 23rd, 2009
It’s almost impossible to browse more than a few websites or listen to drive time radio without being exposed to an ad from a company offering do-it-yourself email marketing solutions-and most of them are pretty good. Yet most of the small businesses we meet are disappointed with the results. Well you can’t expect advertisers to [...]
Clicks to Cash (Part 2)
Sunday, July 19th, 2009
One of the more powerful aspects of pay-per-click advertising is the ability to control which ad copy and headline is displayed in response to a prospects search. This is also one of the most neglected. Paid search marketing gives us the incredible power to target customers at the exact time of need, while they are [...]
Stop losing your best customers
Wednesday, July 1st, 2009
Existing customers can be an ongoing source of profitable sales. If you’ve met your service promise and given them value, email marketing to existing customers can help make tough economic times a bit brighter—if you remember that permission based email is a relationship built on trust and expectations. Permission based email implies a promise. By [...]
Spring Brings Major Changes in Search
Friday, June 26th, 2009
The last few weeks have brought significant changes to the search landscape that could have huge implications on ones current search engine marketing strategy . Microsoft’s Bing.com is out of beta and initial stats show interest was high and in alignment with Microsoft’s goal of becoming the number two search engine within five years. Launched [...]
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