Archive for June, 2009
Spring Brings Major Changes in Search
Friday, June 26th, 2009
The last few weeks have brought significant changes to the search landscape that could have huge implications on ones current search engine marketing strategy . Microsoft’s Bing.com is out of beta and initial stats show interest was high and in alignment with Microsoft’s goal of becoming the number two search engine within five years. Launched [...]
A Greener Green Internet Group
Sunday, June 14th, 2009
Our group gets its name from our fearless leader, whose last name happens to be Green. It was kind of a “shotgun” homage. But making every effort to be a green Green Internet Group was something we agreed to incorporate into our core values. We’re finding the task to be more challenging than we imagined. [...]
Turning Clicks Into Cash
Friday, June 5th, 2009
When training clients in pay-per-click management, I often see the same costly error—mistaking conversions and sales for profit when determining budgets and maximum cost per click. Basing campaign success on conversions alone is not going to help unless these conversions are profitable. It’s important to understand and incorporate acceptable customer acquisition costs into campaign setup. [...]
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