Archive for July, 2009

Avoid common do it yourself email marketing mistakes.

Thursday, July 23rd, 2009

It’s almost impossible to browse more than a few websites or listen to drive time radio without being exposed to an ad from a company offering do-it-yourself email marketing solutions-and most of them are pretty good. Yet most of the small businesses we meet are disappointed with the results. Well you can’t expect advertisers to [...]

Tags: Email Best Practices, Email marketing, Loyalty Programs
Posted in Email Marketing, Restaurant Marketing | No Comments »

Clicks to Cash (Part 2)

Sunday, July 19th, 2009

One of the more powerful aspects of pay-per-click advertising is the ability to control which ad copy and headline is displayed in response to a prospects search. This is also one of the most neglected. Paid search marketing gives us the incredible power to target customers at the exact time of need, while they are [...]

Tags: Adwords, Pay-Per-Click, Search Engine Optimization, Website ranking
Posted in Pay-Per-Click, Search Engine Marketing | No Comments »

Stop losing your best customers

Wednesday, July 1st, 2009

Existing customers can be an ongoing source of profitable sales. If you’ve met your service promise and given them value, email marketing to existing customers can help make tough economic times a bit brighter—if you remember that permission based email is a relationship built on trust and expectations. Permission based email implies a promise. By [...]

Posted in Email Marketing, Restaurant Marketing | No Comments »