Archive for August, 2009

Technology is Changing Our Businesses and Our World

Monday, August 24th, 2009

This video is from a presentation Sony played this at their executive meeting this year. It clearly shows the impact of technology on our lives and our world. It makes you think. You can watch the entire video on YouTube by clicking here.

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Get off my lawn you Twittering punk!

Thursday, August 13th, 2009

Another resume for a “Social Media Marketing Expert”  landed on my desk. Every month, I see several of these. But for some reason, this one grabbed my attention. I didn’t examine the curious sense of importance I subconsciously attached to this particular resume but I think I knew why–I’m looking for the moron who was [...]

Tags: Marketing ROI, Measuring Social Media, Social Media, twitter
Posted in General, Social Media | No Comments »

So What’s Your Story?

Sunday, August 2nd, 2009

Before joining the online conversation you and your staff better get your stories straight. What’s your story? Can you tell a colorful story that paints, from a customer perspective, a vivid picture of what it’s like to do business with your company? Describe every interaction at each of your touch points. Before you can make [...]

Tags: Marketing Strategy, Online Reputation Management
Posted in General, Restaurant Marketing, Social Media | No Comments »