Archive for 2010
Peter Pan Bus Results
Monday, August 23rd, 2010» See Website Design
Get Rid Your Gift Cards and Coupons
Monday, August 23rd, 2010Get Rid Your Gift Cards and Coupons – Well, the plastic and paper ones anyway.
Paper or plastic? That’s what you’re asking your customers if you offer gift cards and coupons. Don’t be surprised if you hear your customers answer “neither, barcode please!” It’s just a matter of time before you do. (more…)
Your Next Email Campaign Could Cost You Some Customers
Monday, August 23rd, 2010
“41% of U.S. internet users threatened to stop buying from companies that sent irrelevant messages, according to a recent CMO Council study.”
Unless email marketers increase message relevancy, they will waste millions of dollars on email campaigns that are sure to be deleted or end up in junk folders, while losing customers forever.
So how does a business make sure messages are relevant? One of the best ways to ensure relevancy is by sending a message based on customer behavior, using event triggered messaging. Customers trigger the next message they will receive by their actions, such as subscription sign-up or renewal, event registration, purchases, shopping cart abandonment, clicking on certain content in an email, or on a website. Best of all, the process is automated, reducing labor costs and minimizing human error.
Event triggered messaging allows you to segment and automatically create personalized conversations based on demographics, purchase history, life-cycle, last open, last read and much more, instantly increasing relevancy and increasing your response rate, and new conversations may be triggered from almost any customer touch point. (more…)
Hunches or Real Data?
Monday, August 23rd, 2010Here’s a surprisingly tough question. Is your online marketing strategy based on relevant data? If you answered no, you’re not alone. Consider it good news-and a huge opportunity. We find a surprising number of companies have not conducted a thorough analysis of their competitors online presence, evaluated their own search engine performance, optimized their websites to convert more visitors into leads or customers, audited their online reputation or reviewed website analytics to set goals to improve key performance indicators.
When the economy slowed down, a majority of companies slashed their marketing budgets, despite the fact that those who weather recessions are the ones who market through them-but market smartly. Now more confident, many companies have begun to market again. If you are looking at picking up marketing using the same plan and strategy you were using 18-24 months ago, you could be in for a costly surprise. (more…)
Marketing To College Students?
Monday, August 23rd, 2010Simple enough. You only need to do three things:
Reach them. Get permission. Be relevant.
Thanks to our strategic relationship with Campus Live, we can help make quick work of these three things. Campus Live has enormous reach, with a strong presence on 222 campuses across the country, and direct engagement with more than 3-million college students each month. So check reaching college students off your list. (more…)
Think Local, Think Mobile, Think Ahead
Monday, August 23rd, 2010Remember Facebook? Wow that was so 2010!
Okay, so that was a gross exaggeration, but perhaps not a great one. A decade ago if you launched a website, you were marketing online. Just a few years later, you created a presence on MySpace. Then YouTube. Last year you jumped on Facebook and Twitter. You were on the leading edge. Not so fast! (more…)
Using Social Media & Technology to Build Your Brand Online
Friday, August 20th, 2010Massachusetts Restaurant Association Executive Retreat| November 10, 2010
Moderated panel discussion and workshop
Members Only
What is social media, and what does it mean to your business?
With all the different social media channels, scores of mobile apps, and emerging technologies like GPS locating technologies, how do you decide where to focus your energy to get the greatest return?
Learn how to increase your online visibility, measure the effectiveness of this new media marketing, and take it to the next level. Social media experts will share tips to help you monitor what people are saying about your brand, how to manage your reputation, how to engage customers through social media campaigns that produce results, utilize mobile applications to get new customers and keep them coming back more often, and build a 30-day social media plan for success.
Presented by Moderator Dan Green, President, The Green Internet Group; Panelists: Leighann Farrelly, Boston Editor, Yelp; Durand Duin, Boston Manger, Google and Bill Macadoo, Bostonfoodie.com
Contact Dan Green for details. 866.506.1923
Merging Social Media with Emerging Web Technology
Wednesday, April 28th, 2010Putting Social Media to Work in Your Business
Sponsored by the Massachusetts Restaurant Association Educational Foundation
May 17, 2010 | Emerging Enterprise Center at Foley Hoag LLP 1000 Winter Street, Suite 4000 Waltham, MA 02451
Learn how to make social media work for your business. Restaurant operators will learn how social media can be integrated with new technology and other marketing channels including websites, mobile marketing, email marketing and print advertising. (more…)
Putting a Value on Sustainability
Thursday, April 22nd, 2010Social Media, Search Engine Marketing & Sales Techniques for the Green Collar Economy Workshop
Wednesday, May 12, 2010 | Greenfield Community College
Brief presentations followed by a 3 hour hands on interactive workshop: Learn how new sales techniques, social media and internet marketing can help communicate the value of and sell energy efficiency and renewable energy products and services.
Presenters and facilitators:
J. Sheldon Snodgrass, MBA The Steady Sales Group
Dan Green, President, The Green Internet Group
Upcoming Seminars: Advanced Social Media Marketing
Friday, January 29th, 2010Social Media Marketing – How to Create Personal & Valuable Customer Relationships
Sunday, 03/14/2010 2:15PM – 3:15PM , Room 159
The New England Food Show | Boston Convention & Exhibition Center – Boston, MA
For busy restaurateurs, mid-level and senior marketing professionals and HR managers, keeping up with the rapid pace of social media can be daunting. With new social media websites, blogs, video sharing sites and applications appearing almost weekly, new opportunities are always on the horizon. In this workshop, you will learn how to plan, execute and measure a successful social media campaign and how to create policies to protect your brand and avoid legal trouble!
Learn how to:
- prepare and implement internal policies to protect your brand and reputation
- plan an effective strategy
- use analytics and other tools to measure success (more…)
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