Archive for 2010

Upcoming Seminar:The Truth About Social Media Marketing

Tuesday, December 28th, 2010

The Truth About Social Media Marketing: A Great Way to Build Your Business … or not? 2011 Winter Dinner & Program Meeting Tuesday, January 11, 2011 Hilton, Dedham, MA 5:30 – 9:00 p.m. How can social media be used by those in the car wash industry to expand their customer base and build customer loyalty? [...]

Posted in General, Seminars and Training, Social Media | No Comments »

Autopilot Social Media Campaigns Doomed to Fail

Tuesday, November 23rd, 2010

“Organizations that acquire an exquisite fit with their current surroundings may be unable to adapt when those surroundings change. Organizations that hedge against an exquisite fit may also dissolve when placed in competition with those that do have a better momentary fit.” Those words were written by Karl Weick in 1979 in his book The [...]

Posted in Elizabeth Benoit, Social Media | No Comments »

Social Media—advertising without being obvious

Saturday, November 13th, 2010

As consumers we are bombarded daily with advertisements. They are on television, in our magazines, on the side of the highway and even all over the Internet. Google ads to pop-ups on websites, we are flooded with advertising, and the overload can cause consumer annoyance. As a marketing and public relations specialist, some would say [...]

Posted in Elizabeth Benoit, Social Media | 1 Comment »

Expert Panel: Marketing and Branding with Social Media

Saturday, October 2nd, 2010

Massachusetts Restaurant Association 2010 Industry Summit An interactive seminar and discussion panel on the latest trends in social media and new media. Wednesday, November 10, 2010 Seaport Hotel, Boston (directions) Moderator: Dan Green, President, The Green Internet Group Panelists: Durand Duin, AdWords Manager, Google; Leighann Farrelly, Community Manager, Yelp; William McAdoo, Publisher, Bostonfoodie.com Keeping the [...]

Tags: Marketing ROI, Measuring Social Media, Social Media Best Practices, Website ranking
Posted in Restaurant Marketing, Seminars and Training, Social Media | No Comments »

Strengthen your website by going green!

Thursday, September 16th, 2010

Strengthen your website by going green! Maybe this is an idea worth a thought for you. It might boost your brand, strengthen visitor loyalty on your site – but it will surely help the climate. When people use the internet, CO2 (carbon) is emitted due to the electricity consumption. Together with more than 1,400 companies [...]

Tags: Green Marketing
Posted in General, Green Business | No Comments »