Archive for January, 2010

Upcoming Seminars: Advanced Social Media Marketing

Friday, January 29th, 2010

Social Media Marketing – How to Create Personal & Valuable Customer Relationships

Sunday, 03/14/2010 2:15PM – 3:15PM , Room 159

The New England Food Show | Boston Convention & Exhibition Center – Boston, MA

For busy restaurateurs, mid-level and senior marketing professionals and HR managers, keeping up with the rapid pace of social media can be daunting. With new social media websites, blogs, video sharing sites and applications appearing almost weekly, new opportunities are always on the horizon. In this workshop, you will learn how to plan, execute and measure a successful social media campaign and how to create policies to protect your brand and avoid legal trouble!

Learn how to:

• prepare and implement internal policies to protect your brand and reputation
• plan an effective strategy
• use analytics and other tools to measure success (more…)

Posted in General, Seminars and Training, Social Media | No Comments »

Social Media for Small Business

Friday, January 29th, 2010

Social Media Marketing : Find out if social media is a waste of time or a critical part of your long-term marketing plan

Thursday, 04/1/2010 7:00PM

Flint Memorial Library | North Reading, MA

Presented by: Dan Green, President, The Green Internet Group

For entrepreneurs, mid-level and senior marketing professionals and HR managers.

Over 18 months ago marketing budgets were slashed by  business owners and corporate executives looking to conserve cash during the recent economic downturn. As confidence returns businesses are reinvesting in marketing . However 18 months is a long time and much as changed. Despite the hype and proliferation of self -proclaimed “social media marketing experts” few businesses have truly harnesses the power of social media. Worse, many have spent significant resources with little or no return on investment in social media.

Find out what works, what doesn’t and how measure results so you can decide whether investing in social media is right for your business. (more…)

Posted in General, Seminars and Training, Social Media | No Comments »