Marketing with Emerging Technologies
Wednesday, June 13, 2012
Colonnade Hotel, 120 Huntington Avenue, Boston
Sessions & Workshops – 8:15am-4:00pm
Networking Social – 4:00-7:00pm
Register online or call (508) 303-9905
Do you need to re-evaluate your marketing and branding strategy? Do you get overwhelmed by all of the mobile, social, and local search tools available to you? Let our panel of experts enlighten you at the industry professional education event of the year! This day-long symposium of marketing seminars has been planned specifically for restaurant and hospitality venues and is designed to help you better brand your business, navigate the current digital landscape and easily utilize the newest technologies for targeted marketing and promotional campaigns.
With presentations, workshops and table-top exhibitors lead by a power line-up of marketing and technology experts, you’ll walk away with the tools to bring your restaurant’s visibility to the next level - with an effective branding strategy and a greater presence in our increasingly mobile and digital world!
In addition to seminars and exhibitions, we hope you’ll stay for our post-event mixer, where you will be able to connect with marketing and industry pros while enjoying hors d’ouevres and a cash bar at the chic Colonnade Hotel. Don’t wait to register for this must-attend marketing “crash course” and industry event!
Sessions
Session 1: Five Pillars of Effective Branding
9:30-10:15am
w/ Jim Fisher of Triumph Revenue Advisors, Ed Doyle of Real Food Consulting
Caitlin Simmons of Boloco and AJ Gerritson of 451 Marketing
Panelists will cover the key branding elements and present case studies of various restaurants that have succeeded in effective brand positioning and selling.
Quick Fire Marketing Challenge
10:30am-12:00pm
w/ AJ Gerritson of 451 Marketing
A fun and interactive workshop where you will become a marketing consultant for various restaurant concepts and develop a brand based upon a unique restaurant scenario.
Session 2: Navigating the Current Digital Landscape
1:00-2:00pm
w/ Dan Green of Green Internet Group
An in-depth look at how the web, search marketing, social media, email and mobile have evolved and how you can profitably navigate the digital marketing landscape while consistently focusing on the the tools that produce the greatest return on investment.
Session 3: Using Emerging Technologies for Targeted Marketing
and Promotional Campaigns
2:15-3:15pm
w/ Francis Skipper, 451 Marketing
A discussion about how the finding and sharing of information about restaurants has changed dramatically, and how the presence of mobile apps, location-based services and local search have taken center stage as smartphones and tablets increasingly dominate the mobile landscape. We’ll take a look at some new tools, their implementation, best practices and analytics that can make marketing and promotional campaigns more targeted and user-friendly.
Keynote Presentation:
The Payment Revolution is Coming:
Welcome to Interchange Zero
3:15-4:00pm
Seth Priebatsch
Chief Ninja
LevelUP & SCVNGR
Join Seth Priebatsch for a fast-paced session on how a combination of mobile payment start-ups, the Durbin Amendment and a tipping point in consumer behavior will completely change the way we think about money, force credit card interchange rates to zero and re-wire how our economy works.
Networking and Cocktail Mixer
4:00-7:00pm
Join us for a fun social where you will be able to connect with other marketing and industry pros while enjoying drinks and hors d’ouevres in one of Back Bay’s finest venues, the Colonnade Hotel.
Exhibitor Opportunities:
Interested in exhibiting to this targeted audience of restaurateurs and hospitality industry professionals? If your company offers marketing or technology products and services, take advantage of this great exhibitor opportunity. Limited space is available for Table-Top Exhibitors on a first-come, first-serve basis. For information, contact Lon Breedlove at LBreedlove@massrestaurantassoc.org or call (508) 303- 9905.
Cost:
$139.00 (MRA Members) $199 (Non-Members)
Fee includes materials, lunch and networking mixer admission
Register online or call (508) 303 -9905
Follow @Massrestaurants and use #MRASymposium to learn about event updates!
