Meet Our Team

Based in Springfield, MA, The Green Internet Group consists of marketing, business and technology veterans who have worked for large advertising agencies, public relations firms and internet marketing companies serving national brand clients before becoming  business owners ourselves. Using our collective skills and experience, we provide small to medium size businesses with the same strategic advantages that many Fortune 500 companies enjoy and bring a touch of Madison Avenue to Western MA. We work with companies to develop  a long-term marketing strategy, blending best practices in online and offline marketing with emerging technologies.

Our work is based upon the philosophy that business objectives, operations, marketing, sales, and customer experience must be in alignment for long-term profitability.

We prefer long-term relationships during which website design, email marketing campaigns, print advertising, mobile marketing and social media strategies are blended into  comprehensive, integrated marketing plan, with the optimum marketing mix determined by return on investment,  not the latest fads. We’re always happy to brainstorm without obligation, so call us with your marketing questions. We love talking with business owners!

Dan Green

President

Before moving to Western MA, Dan launched his career in New York in advertising and public relations, where he worked with some of the country’s top brands. Dan also has many years’ experience in small-business and corporate marketing, finance, franchise business operations and field consulting. In 2005, Dan became the first area president of TruePresence, a national internet marketing firm specializing in web design and search engine marketing. Dan’s clients have included Johnson & Johnson, Sears, Warner-Lambert, Monsanto and Pepsi, but he prefers the individuality of his smaller business clients.
Dan launched The Green Internet Group to help business owners fully leverage the digital marketing and social media by offering results driven marketing planning, consulting, training and creative services. Dan is a Google AdWords Qualified Individual and a member of the Web Analytics Association.

Jennifer Cohen

Social Media Marketing Director

Jen Cohen is dedicated to marketing, particularly social media . It is her passion and her expertise. which led to her role as co-founder and President of the boutique marketing firm Something Creative She has a natural talent for creating marketing ideas and can execute a plan to maximize results. She is determined, driven and has a “settle for nothing but the best” attitude-and lots of client success stories results to show for it.
Jen graduated from Ursinus College with a degree in Communications and Media Studies and completed her Master’s in Public Relations at Rowan University. Creating and implementing social media marketing plans to create brand awareness, maintain online market share, drive customer engagement and interaction. We are very excited to have Jen on board to help our clients achieve greater success through effective online marketing and integration of emerging technologies.

Paul Stallman

Graphic Design and Web Design

Paul was president and managing director of a top agency in St. Louis before launching Alias-Solutions in Western MA. Now, Paul applies his combined expertise in graphic design, marketing and programming as he oversees our web design and graphic design efforts. Paul ensures that each of our clients has a unique, superbly integrated portfolio of creative assets. His unusual blend of talents is one of the reasons we can provide small business clients with Fortune 500 marketing at a scaled-down price. Paul was recently named one of Business West Magazine’s – 40 Under Forty.

Derek Brown

Search Engine Marketing Director

Derek Brown oversees our clients’ online marketing efforts. Derek is a Yahoo Certified Ambassador, a Google Approved Qualified Professional and has received an SEM and SEO Certification from ExpertRatings. Derek helps clients achieve their marketing objectives by first developing a customized search marketing strategy for them and then carefully optimizing each campaign. Derek has worked on hundreds of search marketing campaigns, including campaigns for PetSmart, Smithsonian Institution, Speedo, Calvin Klein and Creative Playthings.

Rachael Letendre

Website Development and Web Marketing Strategy

Rachael is considered one of the top website developers in Western MA.  We were delighted to have her join our team. Rachael brings way more to the table than web programming expertise. Rachael knows how to help business owners make money online or off— because she’s done it hereself, many times!  Her years of experience as a successful entrepreneur, having owned and operated several successful  businesses, give Rachael a unique perspective on website development. She approaches web development  from a marketing perspective, building websites to improve the bottom line. Which is just one of the reasons why our clients love her–and so do we!

Sabrina Hamilton

Experience Manager

Color, artistic composition and design have a huge influence on consumer preferences and decision-making. Sabrina Hamilton is a recognized expert in color theory, lighting design and visual composition. Professor Hamilton’s years of academic study and training uniquely equip her to guide our team, and our clients, in these areas.

Michael Carolan

Senior Content and Editorial Consultant

Michael is a graduate of the MFA for Poets and Writers at the University of Massachusetts in Western MA. His writing has been awarded a Virginia Press Association prize for business writing and an Atlantic Monthly magazine prize for nonfiction. He edited a collection of memoirs published last year, “The Mass Deportation of Poles to Siberia.” Michael began his career in Washington, D.C., where he was managing editor for environmental newsletters before there was “green,” covering Congress and Capitol Hill. Michael developed editorial content for published newsletters, magazines, brochures and the internet in fields including business, alternative medicine, substance abuse, and vision health. He helped developed public health social marketing campaigns and migrated mixed media into content for web sites for the Federal government. His clients include the National Institutes of Health, the Department of Health and Human Services, National Public Radio, and Chartered Alternative Investment Analysts.

Curtis White

Sales and Marketing Consultant

Curtis is a sales professional and entrepreneur. Curtis helps our clients maximize their marketing dollars by implementing effective sales processes. A writer, an avid tennis player and a true New Englander, Curtis graduated from The University of Vermont, B.A. English, and now lives in Sunderland, MA with his longtime partner, Elaine a Doctoral Student at UMass. To quote Curtis, “Old paradigms are dead or dying, and new adventures and new ventures are required to give shape to the new realities of the new economy–to keep good businesses alive and thriving and growing.”