Meet Our Team

Based in Springfield, MA, The Green Internet Group consists of marketing, business and technology veterans who have worked for large advertising agencies, public relations firms and internet marketing companies serving national brand clients before becoming  business owners ourselves. Using our collective skills and experience, we provide small to medium size businesses with the same strategic advantages that many Fortune 500 companies enjoy and bring a touch of Madison Avenue to Western MA. We work with companies to develop  a long-term marketing strategy, blending best practices in online and offline marketing with emerging technologies.

Our work is based upon the philosophy that business objectives, operations, marketing, sales, and customer experience must be in alignment for long-term profitability.

We prefer long-term relationships during which website design, email marketing campaigns, print advertising, mobile marketing and social media strategies are blended into  comprehensive, integrated marketing plans, with the optimum marketing mix determined by return on investment,  not the latest fads. We’re always happy to brainstorm without obligation, so call us with your marketing questions. We love talking with business owners!

Dan Green


Dan Green President of the Green Internet GroupPresident

Before moving to Western MA, Dan launched his career in New York in advertising and public relations, where he worked with some of the country’s top brands. Dan’s clients have included Johnson & Johnson, Sears, Warner-Lambert, Monsanto and Pepsi. Dan also has many years’ experience in small-business marketing, franchise business operations and field consulting. Before launching The Green Internet Group, Dan became the first area president of TruePresence, a national internet marketing firm specializing in and search engine marketing web design.

Preferring the individuality of his small to medium size business clients, Dan launched The Green Internet Group to help business owners fully leverage the digital marketing and social media by offering data driven marketing planning, consulting, training, analytics and creative services. A highly sought-after instructor, Dan is also a member of the Digital Analytics Association, a Master Certified Web Analyst, a Certified Online Marketing Professional, and a Director and frequent presenter as a board  member of the Massachusetts Restaurant Association’s Educational Foundation.

Digital Analytics Association Market Motive master Certification Web Analytics    
 Massachusetts Restaurant Association OMCP Online marketing Certified Professional    

 

Social media marketing guru Jen CohenJennifer Cohen

Social Media Marketing Director

Jen Cohen is dedicated to marketing, particularly social media . It is her passion and her expertise. which led to her role as co-founder and President of the boutique marketing firm Something Creative She has a natural talent for creating marketing ideas and can execute a plan to maximize results. She is determined, driven and has a “settle for nothing but the best” attitude-and lots of client success stories results to show for it.

Jen graduated from Ursinus College with a degree in Communications and Media Studies and completed her Master’s in Public Relations at Rowan University. Creating and implementing social media marketing plans to create brand awareness, maintain online market share, drive customer engagement and interaction. We are very excited to have Jen on board to help our clients achieve greater success through effective online marketing and integration of emerging technologies.

Western Massachusett's best web designerPaul Stallman

Graphic Design and Web Design

Paul was president and managing director of a top agency in St. Louis before launching Alias-Solutions in Western MA. Now, Paul applies his combined expertise in graphic design, marketing and programming as he oversees our web design and graphic design efforts. Paul ensures that each of our clients has a unique, superbly integrated portfolio of creative assets. His unusual blend of talents is one of the reasons we can provide small business clients with Fortune 500 marketing at a scaled-down price. Paul was recently named one of Business West Magazine’s – 40 Under Forty.

web marketing strategist Derel BrownDerek Brown

Search Engine Marketing Director

Derek Brown oversees our clients’ online marketing efforts. Derek is a Yahoo Certified Ambassador, a Google Approved Qualified Professional and has received an SEM and SEO Certification from ExpertRatings. Derek helps clients achieve their marketing objectives by first developing a customized search marketing strategy for them and then carefully optimizing each campaign. Derek has worked on hundreds of search marketing campaigns, including campaigns for PetSmart, Smithsonian Institution, Speedo, Calvin Klein and Creative Playthings.

Web designer and web developer Rachael LetendreRachael Letendre

Website Development and Web Marketing Strategy

Rachael is considered one of the top website developers in Western MA.  We were delighted to have her join our team. Rachael brings way more to the table than web programming expertise. Rachael knows how to help business owners make money online or off— because she’s done it hereself, many times!  Her years of experience as a successful entrepreneur, having owned and operated several successful  businesses, give Rachael a unique perspective on website development. She approaches web development  from a marketing perspective, building websites to improve the bottom line. Which is just one of the reasons why our clients love her–and so do we!

Website color theorist and designer Sabrina HamiltonSabrina Hamilton

Experience Manager

Color, artistic composition and design have a huge influence on consumer preferences and decision-making. Sabrina Hamilton is a recognized expert in color theory, lighting design and visual composition. Professor Hamilton’s years of academic study and training uniquely equip her to guide our team, and our clients, in these areas.

Michael Carolan Website Content Writer and EditorMichael Carolan

Senior Content and Editorial Consultant

Michael is a graduate of the MFA for Poets and Writers at the University of Massachusetts in Western MA. His writing has been awarded a Virginia Press Association prize for business writing and an Atlantic Monthly magazine prize for nonfiction. He edited a collection of memoirs published last year, “The Mass Deportation of Poles to Siberia.” Michael began his career in Washington, D.C., where he was managing editor for environmental newsletters before there was “green,” covering Congress and Capitol Hill. Michael developed editorial content for published newsletters, magazines, brochures and the internet in fields including business, alternative medicine, substance abuse, and vision health. He helped developed public health social marketing campaigns and migrated mixed media into content for web sites for the Federal government. His clients include the National Institutes of Health, the Department of Health and Human Services, National Public Radio, and Chartered Alternative Investment Analysts.

Colleagues & Strategic Partners

Klurig Analytics

Dag Holmboe

Social Media Return on Investment and Market Analyst

Klurig Analytics has developed methodologies to analyze and estimate the return value and ROI of social media campaigns.
Using industry standard conversion and cost metrics together with proprietary algorithms, Klurig’s methodologies translate web and social metrics into social media ROI and social media return measured in dollars.

The social media return is based on the values of dissimilar return channels. The value, per return channel, is estimated using separate algorithms for each return channel. Taken as a whole, all return channel values becomes the total social media return value. The social media ROI is calculated using the social media return value and the social media investment together with the standard financial ROI formula.

In addition to social media ROI products and services, Klurig also offers market research analytics. Dag has 20 years of research and development, operations and executive management in Internet-related companies, including Internet start-ups.

David Shinney restaurant ConsultantDavid Shinney

Restaurant and Hospitality Consultant

Consultant, senior executive, general and line manager, David Shinney has done it all: offering restaurant consulting and management services in not only restaurants, but also hotels and gourmet food shops in Boston, across the country and a bit of the world.

Consultant, senior executive, general and line manager, David Shinney has done it all: offering restaurant consulting and management services in not only restaurants, but also boutique hotels and gourmet food shops in Boston, across the country and a bit of the world.

As founder of DCS Associates, Boston’s top restaurant consulting firm, Shinney launched and managed several top tier Boston restaurants, including Grill 23 & Bar, Stephanie’s on Newbury, Teranga. several for the Briar Group and Ruth’s Chris Steak House. He has conceptualized, launched, operated and improved quality of food, beverage, decor, and bottom line for a list of clients including the Ocean Cliff Hotel and six affiliated businesses in Newport, Rhode Island, the Westin Hotel in Providence, RI, the Jordan Grand and Grand Summit brands for American Skiing Co., The Colony Hotel, Palm Beach and the Lenox Hotel in Boston. All have turned to him for his expertise in restaurants and hotel Food& Beverage.

He is a frequently quoted restaurant professional in the consumer and trade press and teaches in the graduate program at the Boston University program in Culinary Arts. He was a Founder and a member of the Board of Trustees, the Anthony Spinazzola Foundation and served on the Board of Directors, Massachusetts Restaurant Association and the Boston chapter of the American Institute of Wine & Food.