Author Archive
Eye on Travel 2012: Digital Marketing Conference
Tuesday, February 14th, 2012
Maximizing the Internet February 29, 2012 1- 5 p.m. Crowne Plaza Hotel1 West Street, Pittsfield, MA 01201 Are you really getting the most out of your digital marketing strategy? New technologies, a changed economic reality and social customers are fueling significant changes for small businesses. By 2015 it is expected more people will be browsing [...]
COLOR: A Critical Marketing Choice
Tuesday, December 6th, 2011
Color stimulates the senses and exerts its power of suggestion. But effective use of color is a tricky business. Read more . . .
COLOR: A Critical Marketing Choice
Tuesday, December 6th, 2011
Color stimulates the senses and exerts its power of suggestion. But effective use of color is a tricky and subtle business. Read more . . .
Eyes on Website Credibility
Tuesday, November 15th, 2011
What factors do people use to evaluate a website’s credibility? Nope, it’s not what you might expect. Those more objective criteria such as the identity of the site or its operator, privacy policy, customer service policies, sponsorships or testimonials aren’t it. A recent Stanford study showed that 75% of web users admit making judgments about [...]
Web Marketing Analysis
Wednesday, November 9th, 2011
Get a clear, objective report of your website’s performance and how to beat your competitors. Read more . . .
On the Sunny Side of the Web
Wednesday, November 9th, 2011
We all know that there are some pretty shady websites out there! College librarians and professors are constantly telling students not trust everything they read on the web and incidences of cyber crime and identity theft have become issues of concern to all of us. So what can you do to make sure that your [...]
Effective Web Content
Sunday, September 4th, 2011
Your website pretty-does it says something? Read more
Over One Third Use Smartphones While Going to the Bathroom
Tuesday, June 21st, 2011
Everybody’s got a smartphone these days. And most use it to spend their money—about $300 each time. So make sure you don’t miss out on this highly tech-savvy market demographic to sell your good or service. We’re talking the mobile smartphone advertising sector and that’s the advice from industry execs regarding its—get this—local efficiency. Consumers [...]
Social Media Summer School
Saturday, June 11th, 2011
Advanced social media workshops for business and marketing pros. Learn more. . .
Sure you can save money on web design
Wednesday, April 13th, 2011
But how much do these web design savings cost your business? Great design pays for itself—over and over again. Some food for thought: 75% of web users admit making judgments about the credibility of a company based on the design of its website – Guidelines for web credibility persuasive technology lab, Stanford University 68% of [...]
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