NEW:Mobile Websites Customers Love
March 13th, 2013
Understanding Your Website Analytics
February 4th, 2013
How to Move From Data Paralysis into Profitable Action
Presenter: Dan Green, President of Green Internet Group
Date: Sunday March 10, 2013
Location: The New England Food Show. The NEFS is the region’s largest event focused on the retail and foodservice markets.
Program Description:Your website is the lifeblood of your business. It generates leads, drives conversion to customers, builds your brand, and supports your customers.
- The good news: There is an enormous amount of data available to analyze and increase your profits.
- The bad news: There is an enormous amount of data available to analyze and increase your profits.
Data is not analysis. Learn how to approach analytics strategically, avoid common pitfalls, eliminate analysis paralysis and gain valuable insights into making your website and other marketing more profitable.
We will demonstrate how to approach this mountain of data to gain actionable insight, and use it to improve results from search engines, email and social media, prioritize marketing channels, and access brand health.
Dan is a Certified Web Analyst , a member of the Digital Analytics Association, and a board member of The Massachusetts Restaurant Association Educational Foundation (MRAEF)
Details and Registration Information available here, of call us at (866) 506-1923
Facebook: Selling Through Relationships
August 11th, 2012
It is finally time to call it: Facebook is not going away for a while. Although a lot of their top talent has taken off lately, killing the stock price, but that’s another article.
What this means for you and your company is that it is time.
That’s right. It is time to address the beast that is Facebook.
You might be asking now, What will I get out of it?
If you are like most business owners, we tell you sadly: Not much.
The main misconception is that Facebook is NOT the e-commerce vehicle its developers hoped for despite the infusion of capital to make it into one. That is, most business owners are NOT successfully and consistently selling their goods and services there.
Despite all the hype, it is simply what it began as: a site for socializing.
Which means that if you are a small or medium-sized business owner, think again if you approach Facebook thinking “sell, sell, sell.” (more…)
What Pinterest and the Titanic Have in Common
July 25th, 2012
Not since that record-breaking “chick flick” about the sinking ocean liner have so many women coalesced around one thing that is coming up: Pinterest—the social network that’s translating into sales for … you guessed it: Businesses just like yours!
Roughly 25% of consumers reported purchasing a product or service after discovering that product or service on Pinterest—the network that allows users to organize and share images and videos on virtual pinboards, categorized into specific themes or areas of interest.
But don’t rule out men just yet. They apparently visit the site too. In fact, 37% of males bought a product or service after seeing it on Pinterest as opposed to just 17% of females, according to a Compete’s Online Shopper Intelligence Survey.
While the passion between Titanic box office stars Leonardo DiCaprio and Kate Winslet may be missing, by all accounts, the demographic at Pinterest is not: a reported 71% of the site’s users are women between the ages of 25 and 45.
The reason, says blogger and E-commerce consultant Zoovy, is that women’s brains (unlike men’s) don’t get the single hit of (more…)
Your Next Email Campaign Could Cost You Customers
June 13th, 2012
“41% of U.S. internet users threatened to stop buying from companies that sent irrelevant messages, according to a recent CMO Council study.”
Unless email marketers increase message relevancy, they will waste millions of dollars on email campaigns that are sure to be deleted or end up in junk folders, while losing customers forever.
So how does a business make sure messages are relevant? One of the best ways to ensure relevancy is by sending a message based on customer behavior, using event triggered messaging. Customers trigger the next message they will receive by their actions, such as subscription sign-up or renewal, event registration, purchases, shopping cart abandonment, clicking on certain content in an email, or on a website. Best of all, the process is automated, reducing labor costs and minimizing human error.
Event triggered messaging allows you to segment and automatically create personalized conversations based on demographics, purchase history, life-cycle, last open, last read and much more, instantly increasing relevancy and increasing your response rate, and new conversations may be triggered from almost any customer touch point. (more…)
2012 Restaurant Marketing Symposium
June 1st, 2012
Marketing with Emerging Technologies
Wednesday, June 13, 2012
Colonnade Hotel, 120 Huntington Avenue, Boston
Sessions & Workshops – 8:15am-4:00pm
Networking Social – 4:00-7:00pm
Register online or call (508) 303-9905
Do you need to re-evaluate your marketing and branding strategy? Do you get overwhelmed by all of the mobile, social, and local search tools available to you? Let our panel of experts enlighten you at the industry professional education event of the year! This day-long symposium of marketing seminars has been planned specifically for restaurant and hospitality venues and is designed to help you better brand your business, navigate the current digital landscape and easily utilize the newest technologies for targeted marketing and promotional campaigns.
With presentations, workshops and table-top exhibitors lead by a power line-up of marketing and technology experts, you’ll walk away with the tools to bring your restaurant’s visibility to the next level - with an effective branding strategy and a greater presence in our increasingly mobile and digital world!
In addition to seminars and exhibitions, we hope you’ll stay for our post-event mixer, where you will be able to connect with marketing and industry pros while enjoying hors d’ouevres and a cash bar at the chic Colonnade Hotel. Don’t wait to register for this must-attend marketing “crash course” and industry event!
Sessions
Session 1: Five Pillars of Effective Branding
9:30-10:15am
w/ Jim Fisher of Triumph Revenue Advisors, Ed Doyle of Real Food Consulting
Caitlin Simmons of Boloco and AJ Gerritson of 451 Marketing (more…)
Eye on Travel 2012: Digital Marketing Conference
February 14th, 2012
Maximizing the Internet
February 29, 2012 1- 5 p.m.
Crowne Plaza Hotel
1 West Street, Pittsfield, MA 01201
Are you really getting the most out of your digital marketing strategy?
New technologies, a changed economic reality and social customers are fueling significant changes for small businesses. By 2015 it is expected more people will be browsing the web on smart phones and mobile devices than traditional computers. The Internet is still one of most cost effective ways to reach consumers on multiple platforms, but businesses need a comprehensive and integrated digital marketing strategy in order to compete and grow in this fast evolving consumer marketplace
This conference brings together professionals and practitioners in to help you gain the knowledge, tools and techniques to move your marketing forward.
- Interactive Panels and Q&A in every session:
- Digital marketing trends
- The mobile web and marketing
- Effective e-communications
- Social media case studies & new channels
- Google Analytics to measure and improve your success
- Wondering about Flash deals, Google +, SoLoMo, here’s your opportuntity to ask.
Conference Fee: $69 for Bureau, regional chamber or regional CVB members $99 for non members
Conference Program
Keynote: Digital Marketing at 35,000 Feet
It may feel like you are free falling in the fast paced world of digital marketing, but knowing the current trends can help you gain control.
Concurrent Sessions I:
The Mobile Mania… the Growing Importance of the Mobile Web: Are you mobile friendly? By 2015 it is expected more people will be browsing the web on smartphones than computers. Find out how this will impact your marketing and what you need to know to stay ahead of this curve. (more…)
COLOR: A Critical Marketing Choice
December 6th, 2011
Colors evoke feelings and represent ideas. In marketing your business, knowledgeable and appropriate use of color is critical! Astute use of color can be one of your most effective branding and messaging tools.
The psychological effect is instantaneous as color stimulates the senses and exerts its power of suggestion. Color is hard-wired into our psyches – we’ve been using it to identify objects as attractive and useful or dangerous or useless since our days as wooly mammoth hunters. Today color’s effect is seen at every level of communication: in corporate identification and logos, signage, advertising in all its many forms, at point-of-purchase, in packaging and, of course, on the web.
Often called the “silent salesperson,” color must immediately attract the consumer’s eye, convey the message of what the product is all about, create a brand identity and, most importantly, help make the sale. At the very least it must create enough interest or curiosity to induce the would-be buyer to find out more about your product or service.
But effective use of color is a tricky and subtle business. Much of the human reaction to color is subliminal and consumers are generally unaware of the pervasive and persuasive effects of color.
SO WHAT’S IN YOUR COLOR TOOLBOX?
You’vegot the three primary colors: Red, Yellow and Blue. These 3 colors are the base colors for every other color on the color wheel. That’s why they’re called “primary.” Primary colors are useful for designs or art that needs to have a sense of urgency. Primary colors are the most vivid colors when placed next to each other, which is why you’ll notice that most fast food joints use primary colors in their logos, as they evoke speed. Think McDonald’s – with that hot red type and those famous “golden arches.” In our culture we often make the following color associations: (more…)
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