Things Google Learned in 2010
February 23rd, 2011
Consumer Insights from Google
Interesting facts about online shopping and search engine use.
Running A Successful Promotion
February 11th, 2011
Putting the Pieces Together for a Successful Contest Promotion.
Running a contest can be a powerful way to build word of mouth and long-term customer relationships. However contest promotion takes a lot more than a cool prize. It takes planning, clear objectives, timing integrating different marketing channels—and legwork.
Define your goals-why are you running this contest? Are you trying to get more brand awareness? Introduce new products or services? Gain consumer insight? Build an email or mobiles subscriber base? Increase your level social media engagement How will you measure success?
A contest is a terrific way to start a conversation. It is up to you to keep the buzz going. Don’t sit back and expect customers to do the work for you. Monitor the conversations, whether on Facebook, Twitter, bogs or other social sites. Every conversation is an opportunity to engage with your customers, and for them to engage with your brand. (more…)
Social Media Return on Investment
January 28th, 2011
Webinar: What is social networking worth?
Sponsored by the Massachusetts Restaurant Association Educational Foundation
Registration details coming soon
You’ve invested time and money building up hundreds of Facebook fans and Twitter followers. You have videos on YouTube, write about your restaurant, food and cooking blog, you’re connected on LinkedIn and treat your Four Square mayors like royalty.
Can you answer these questions? (more…)
Upcoming Seminar:The Truth About Social Media Marketing
December 28th, 2010
The Truth About Social Media Marketing:
A Great Way to Build Your Business … or not?
2011 Winter Dinner & Program Meeting
Tuesday, January 11, 2011 Hilton, Dedham, MA 5:30 – 9:00 p.m.
How can social media be used by those in the car wash industry to expand their customer base and build customer loyalty? If you have been thinking about entering the world of social media marketing or have begun but have hit a snag, this program will help you take the next step.
In non-technological terms, you will learn: (more…)
Autopilot Social Media Campaigns Doomed to Fail
November 23rd, 2010
“Organizations that acquire an exquisite fit with their current surroundings may be unable to adapt when those surroundings change. Organizations that hedge against an exquisite fit may also dissolve when placed in competition with those that do have a better momentary fit.”
Those words were written by Karl Weick in 1979 in his book The Social Psychology of Organizing. When I read this, I couldn’t help but think of businesses needing to adapt to the rapid change in use of the Internet and social media. Companies that fail to adapt to this change in the environment will, as Weick put it, “dissolve.” It’s interesting that Weick wrote his book over thirty years ago, but the principle still hold true for running organizations. (more…)
Social Media—advertising without being obvious
November 13th, 2010
As consumers we are bombarded daily with advertisements. They are on television, in our magazines, on the side of the highway and even all over the Internet. Google ads to pop-ups on websites, we are flooded with advertising, and the overload can cause consumer annoyance.
As a marketing and public relations specialist, some would say I am a total hypocrite. I was the first person to complain when businesses joined Facebook; however, I didn’t think twice to start advertising there. But what I have gained from my own dichotomy is a new perspective to the issue at hand—advertising without being obvious. (more…)
Expert Panel: Marketing and Branding with Social Media
October 2nd, 2010
Massachusetts Restaurant Association 2010 Industry Summit
An interactive seminar and discussion panel on the latest trends in social media and new media.
Wednesday, November 10, 2010
Seaport Hotel, Boston (directions)
Moderator: Dan Green, President, The Green Internet Group
Panelists: Durand Duin, AdWords Manager, Google; Leighann Farrelly, Community Manager, Yelp; William McAdoo, Publisher, Bostonfoodie.com
Keeping the focus on marketing and branding, the 2010 Industry Summit will take a closer look at social media, mobile marketing and other emerging technology. Moderator Dan Green, President of The Green Internet Group, will pick the minds of an expert panel to answer the questions: what is social media, and what does it mean to your business? Green and his panel of experts will help you learn how to increase your web presence. Green will also explain how to evaluate, manage and improve your online reputation and measure return on investment from social media and new media campaigns. Full of actionable information, attendees will learn how to create an effective social media plan for their businesses.
The panel discussion is part of a full day program presented by The Massachusetts Restaurant Association. Registration information
Strengthen your website by going green!
September 16th, 2010
Strengthen your website by going green!
Maybe this is an idea worth a thought for you. It might boost your brand, strengthen visitor loyalty on your site – but it will surely help the climate.
When people use the internet, CO2 (carbon) is emitted due to the electricity consumption.
Together with more than 1,400 companies globally, we have chosen to go carbon neutral online with our website www.TheGreenInternetGroup.com (please see the green icon in bottom left corner of our site).
The voluntary initiative is organized by CO2neutralwebsite.com. They have mapped the emissions and made a CO2 neutralization program. The result is climate friendly surfing for the users of our site. (more…)
Peter Pan Bus Results
August 23rd, 2010
» See Website Design
Get Rid of Your Gift Cards and Coupons
August 23rd, 2010
Get Rid Your Gift Cards and Coupons – Well, the plastic and paper ones anyway.
Paper or plastic? That’s what you’re asking your customers if you offer gift cards and coupons. Don’t be surprised if you hear your customers answer “neither, barcode please!” It’s just a matter of time before you do. (more…)
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