Archive for the ‘Restaurant Marketing’ Category

Build your brand and your sales by combining social media with mobile technology

Tuesday, September 29th, 2009

Geared towards restaurant operators, this upcoming seminar explores integrated marekting using cutting edge technologies and social media.  Space is limited so call today to reserve your seat.

The world has gone wireless, and new media marketing has taken on a life of its own. But what does it mean to SMS text, tweet, friend, or become a fan?

In this seminar, we’ll explore how:

• Social media has impacted marketing strategies and mobile exposure. (more…)

Posted in General, Restaurant Marketing, Social Media | No Comments »

So What’s Your Story?

Sunday, August 2nd, 2009

Before joining the online conversation you and your staff better get your stories straight.

What’s your story? Can you tell a colorful story that paints, from a customer perspective, a vivid picture of what it’s like to do business with your company? Describe every interaction at each of your touch points. Before you can make the social web work for your business, be certain you and everyone in your company can tell the same story to every customer.

Your story may start with someone answering the phone. How many times does it ring? What does the person answering your phone to greet your customer say? Perhaps your typical customer experience starts with a physical visit to your store, office or practice. What does the customer see, smell, hear–what grabs his or her attention immediately. Be a fly on the wall and describe the conversation between the customer and the person representing your company. Let’s give him a name and job description. How about Beau? (Why not Beau–you have a problem with Beau?) (more…)

Posted in General, Restaurant Marketing, Social Media | No Comments »

Avoid common do it yourself email marketing mistakes.

Thursday, July 23rd, 2009

It’s almost impossible to browse more than a few websites or listen to drive time radio without being exposed to an ad from a company offering do-it-yourself email marketing solutions-and most of them are pretty good. Yet most of the small businesses we meet are disappointed with the results. Well you can’t expect advertisers to say “email returns more sales per dollar than any other direct marketing vehicle but it’s a mindfield of common pitfalls”. That’s what bloggers are for.

Part one of a recent client engagement was to evaluate their past email marketing efforts. We found a lot of the same mistakes that other businesses , large and small, make every day. The email software providers aren’t to blame, except maybe for making it seem too easy. And most have good information on their websites. But obviously the best practices are not being read there. So on the fat chance that they’ll be read here I thought I’d share the most commonly made email marketing mistakes small business make and some advice on how to avoid them. (more…)

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Stop losing your best customers

Wednesday, July 1st, 2009

Existing customers can be an ongoing source of profitable sales. If you’ve met your service promise and given them value, email marketing to existing customers can help make tough economic times a bit brighter—if you remember that permission based email is a relationship built on trust and expectations. Permission based email implies a promise. By sending only relevant, timely, personalized, valuable messages based on customer preferences you’ll have a much longer and profitable relationship.

Make a good first impression with a well crafted welcome message. Email marketers consistently discover that interest fades quickly. A strong welcome message reminds the customer of the reason he or she signed up to receive your communications in the first place. It also re-enforces your brand name recognition. The “From” line is a critical factor a customer considers when determining whether to open or delete and email. By seeing your name as soon as possible after signing up, they are apt to quickly recognize it again in the “From” line of your next message. This is also a perfect opportunity to recap what the subscriber can expect from you. If you deliver on this promise you’re apt to keep the subscriber engaged. (more…)

Posted in Restaurant Marketing, email marketing | No Comments »