Archive for the ‘Restaurant Marketing’ Category
Running A Successful Promotion
Friday, February 11th, 2011
Putting the Pieces Together for a Successful Contest Promotion. Running a contest can be a powerful way to build word of mouth and long-term customer relationships. However contest promotion takes a lot more than a cool prize. It takes planning, clear objectives, timing integrating different marketing channels—and legwork. Define your goals-why are you running this [...]
Social Media Return on Investment
Friday, January 28th, 2011
Webinar: What is social networking worth? Sponsored by the Massachusetts Restaurant Association Educational Foundation Registration details coming soon You’ve invested time and money building up hundreds of Facebook fans and Twitter followers. You have videos on YouTube, write about your restaurant, food and cooking blog, you’re connected on LinkedIn and treat your Four Square mayors [...]
Expert Panel: Marketing and Branding with Social Media
Saturday, October 2nd, 2010
Massachusetts Restaurant Association 2010 Industry Summit An interactive seminar and discussion panel on the latest trends in social media and new media. Wednesday, November 10, 2010 Seaport Hotel, Boston (directions) Moderator: Dan Green, President, The Green Internet Group Panelists: Durand Duin, AdWords Manager, Google; Leighann Farrelly, Community Manager, Yelp; William McAdoo, Publisher, Bostonfoodie.com Keeping the [...]
Using Social Media & Technology to Build Your Brand Online
Friday, August 20th, 2010
Massachusetts Restaurant Association Executive Retreat| November 10, 2010 Moderated panel discussion and workshop Members Only What is social media, and what does it mean to your business? With all the different social media channels, scores of mobile apps, and emerging technologies like GPS locating technologies, how do you decide where to focus your energy to [...]
Build your brand and your sales by combining social media with mobile technology
Tuesday, September 29th, 2009
Geared towards restaurant operators, this upcoming seminar explores integrated marekting using cutting edge technologies and social media. Space is limited so call today to reserve your seat. The world has gone wireless, and new media marketing has taken on a life of its own. But what does it mean to SMS text, tweet, friend, or [...]
So What’s Your Story?
Sunday, August 2nd, 2009
Before joining the online conversation you and your staff better get your stories straight. What’s your story? Can you tell a colorful story that paints, from a customer perspective, a vivid picture of what it’s like to do business with your company? Describe every interaction at each of your touch points. Before you can make [...]
Avoid common do it yourself email marketing mistakes.
Thursday, July 23rd, 2009
It’s almost impossible to browse more than a few websites or listen to drive time radio without being exposed to an ad from a company offering do-it-yourself email marketing solutions-and most of them are pretty good. Yet most of the small businesses we meet are disappointed with the results. Well you can’t expect advertisers to [...]
Stop losing your best customers
Wednesday, July 1st, 2009
Existing customers can be an ongoing source of profitable sales. If you’ve met your service promise and given them value, email marketing to existing customers can help make tough economic times a bit brighter—if you remember that permission based email is a relationship built on trust and expectations. Permission based email implies a promise. By [...]
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