Archive for the ‘Search Engine Marketing’ Category
Things Google Learned in 2010
Wednesday, February 23rd, 2011
Consumer Insights from Google Interesting facts about online shopping and search engine use.
Think Local, Think Mobile, Think Ahead
Monday, August 23rd, 2010
A decade ago if you launched a website, you were marketing online. Just a few years later… Read more . . .
Clicks to Cash (Part 2)
Sunday, July 19th, 2009
One of the more powerful aspects of pay-per-click advertising is the ability to control which ad copy and headline is displayed in response to a prospects search. This is also one of the most neglected. Paid search marketing gives us the incredible power to target customers at the exact time of need, while they are [...]
Spring Brings Major Changes in Search
Friday, June 26th, 2009
The last few weeks have brought significant changes to the search landscape that could have huge implications on ones current search engine marketing strategy . Microsoft’s Bing.com is out of beta and initial stats show interest was high and in alignment with Microsoft’s goal of becoming the number two search engine within five years. Launched [...]
Turning Clicks Into Cash
Friday, June 5th, 2009
When training clients in pay-per-click management, I often see the same costly error—mistaking conversions and sales for profit when determining budgets and maximum cost per click. Basing campaign success on conversions alone is not going to help unless these conversions are profitable. It’s important to understand and incorporate acceptable customer acquisition costs into campaign setup. [...]
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