Sponsored by the Massachusetts Restaurant Association Educational Foundation
Registration details coming soon

You’ve invested time and money building up hundreds of Facebook fans and Twitter followers. You have videos on YouTube, write about your restaurant, food and cooking  blog, you’re connected on LinkedIn and treat your Four Square mayors like royalty.

Can you answer these questions?

• How much has all this activity contributed to your bottom line?
• Which social media channel is the most profitable?
• How do you measure the value ?

Social media marketing can generate value in many ways, from sales to brand awareness. But at what cost?

Find out how to measure return on social media, discover results you probably didn’t realize you were getting, and how to tell what efforts return real business value.

2011 Winter Dinner & Program Meeting

Tuesday, January 11, 2011 Hilton, Dedham, MA 5:30 – 9:00 p.m.

How can social media be used by those in the car wash industry to expand their customer base and build customer loyalty? If you have been thinking about entering the world of social media marketing or have begun but have hit a snag, this program will help you take the next step.

In non-technological terms, you will learn:

• Various options and what might be right for different purposes and businesses
• Day- to-day management requirements
• How to measure the results of your program.
• Examples of successful initiatives that can be applied cost effectively.
• Valuable information on whether these options are appropriate for you
• The steps for the initial development of a social media marketing program

Speaker: Dan Green, The Green Internet Group

Member Registration

Wednesday, November 10, 2010
Seaport Hotel, Boston (directions)

Moderator: Dan Green, President, The Green Internet Group

Panelists: Durand Duin, AdWords Manager, Google; Leighann Farrelly, Community Manager, Yelp; William McAdoo, Publisher, Bostonfoodie.com

Keeping the focus on marketing and branding, the 2010 Industry Summit will take a closer look at social media, mobile marketing and other emerging technology. Moderator Dan Green, President of The Green Internet Group, will pick the minds of an expert panel to answer the questions: what is social media, and what does it mean to your business?  Green and his panel of experts will help you learn how to increase your web presence. Green will also explain how to evaluate, manage and improve your online reputation and measure return on investment from social media and new media campaigns. Full of actionable information, attendees will learn how to create an effective social media plan for their businesses.

The panel discussion is part of a full day program presented by The Massachusetts Restaurant Association. Registration information

What is social media, and what does it mean to your business?

With all the different social media channels, scores of mobile apps, and emerging technologies like GPS locating technologies, how do you decide where to focus your energy to get the greatest return?

Learn how to increase your online visibility, measure the effectiveness of this new media marketing, and take it to the next level. Social media experts will share tips to help you monitor what people are saying about your brand, how to manage your reputation, how to engage customers through social media campaigns that produce results, utilize mobile applications to get new customers and keep them coming back more often, and build a 30-day social media plan for success.

Presented by Moderator Dan Green, President, The Green Internet Group; Panelists: Leighann Farrelly, Boston Editor, Yelp; Durand Duin, Boston Manger, Google and Bill Macadoo, Bostonfoodie.com

Contact Dan Green for details. 866.506.1923

Sponsored by the Massachusetts Restaurant Association Educational Foundation
May 17, 2010 | Emerging Enterprise Center at Foley Hoag LLP 1000 Winter Street, Suite 4000 Waltham, MA 02451

Learn how to make social media work for your business. Restaurant operators will learn how social media can be integrated with new technology and other marketing channels including websites, mobile marketing, email marketing and print advertising.

Learn how advanced 2D barcode technology can make loyalty programs, gift cards and limited time promotions simpler, more effective and completely measurable.

Cost:
MRA Members: $55 Non-MRA Members: $75

Presenters:
Stephen Capano, President, Tectrix Technology Dan Green, President, The Green Internet Group Tony Padam, Vice President of Business Development, Capture Code

Wednesday, May 12, 2010 | Greenfield Community College
Brief presentations followed by a 3 hour hands on  interactive workshop: Learn how new sales techniques, social media and internet marketing can help communicate the value of and sell energy efficiency and renewable energy products and services.

Presenters and facilitators:

J. Sheldon Snodgrass, MBA The Steady Sales Group
Dan Green, President, The Green Internet Group

Part One:

• How to identify and integrate Power Tools: Fusion Selling, Social Media, Local Search;
• Understanding the sales conversation;

Part Two:

• Developing action plans;
• Challenges, commitments and next steps;

Sunday, 03/14/2010 2:15PM – 3:15PM , Room 159

The New England Food Show | Boston Convention & Exhibition Center – Boston, MA

For busy restaurateurs, mid-level and senior marketing professionals and HR managers, keeping up with the rapid pace of social media can be daunting. With new social media websites, blogs, video sharing sites and applications appearing almost weekly, new opportunities are always on the horizon. In this workshop, you will learn how to plan, execute and measure a successful social media campaign and how to create policies to protect your brand and avoid legal trouble!

Learn how to:

• prepare and implement internal policies to protect your brand and reputation
• plan an effective strategy
• use analytics and other tools to measure success
• use custom Facebook applications to maximize social media return on investment
• integrate email and print to improve customer experience and increase profits
• create a community of fans and friends
• share photos, videos, notes, news
• publicize events
• support causes
• create polls and surveys to get valuable customer feedback
• paid advertising opportunities
• run promotions and contests

For more information or to register online visit NEFSexposcom

Thursday, 04/1/2010 7:00PM

Flint Memorial Library | North Reading, MA

Presented by: Dan Green, President, The Green Internet Group

For entrepreneurs, mid-level and senior marketing professionals and HR managers.

Over 18 months ago marketing budgets were slashed by  business owners and corporate executives looking to conserve cash during the recent economic downturn. As confidence returns businesses are reinvesting in marketing . However 18 months is a long time and much as changed. Despite the hype and proliferation of self -proclaimed “social media marketing experts” few businesses have truly harnesses the power of social media. Worse, many have spent significant resources with little or no return on investment in social media.

Find out what works, what doesn’t and how measure results so you can decide whether investing in social media is right for your business.

Learn how to:

• prepare and implement internal policies to protect your brand and reputation
• plan an effective strategy
• use analytics and other tools to measure success
• use custom Facebook applications to maximize social media return on investment
• integrate email and print to improve customer experience and increase profits
• create a community of fans and friends
• share photos, videos, notes, news
• publicize events
• support causes
• create polls and surveys to get valuable customer feedback
• paid advertising opportunities
• run promotions and contests

For more information call 866.506.1923