Archive for the ‘SEO’ Category

What does Bing have that Google does not?

Thursday, October 22nd, 2009

Your Facebook feeds. Well, potentially. While details have yet to be released the deal between Bing and Facebook suggests that some of 40 million daily updates will be included in Bing’s search results. Users will have the ability to opt in or opt out using tools provided by Facebook.

In another deal Microsft’s Bing will also include Twitter feeds in its search results thus bringing real time search to the Web. While Twitter feeds have always been public they needed to be accessed using Twitter search or Twitter apps.

However the Microsoft deal with Twitter is non-exclusive and Google isn’t about to let Microsoft have the spotlight or a foot into real-time search alone. Marissa Mayer, Vice President of Search Products and User Experience, announced today that Google will be including Twitter’s feed in their search results as well. (more…)

Posted in SEO, Social Media | No Comments »

Spring Brings Major Changes in Search

Friday, June 26th, 2009

The last few weeks have brought significant changes to the search landscape that could have huge implications on ones current search engine marketing strategy .

Microsoft’s Bing.com is out of beta and initial stats show interest was high and in alignment with Microsoft’s goal of becoming the number two search engine within five years.

Launched as a decision engine as opposed to a search engine, Bing’s initial focus is on travel, shopping, health, or local search. If the concept of being a decision engine translates to users, those of us in search marketing might discover a higher proportion of users are further down the purchase funnel, ready to buy. Bing has tremendous implications for pay-per-click advertisers as searches at this end of the funnel could lead to better conversion rates and require reallocating client keyword portfolios. Time and testing will tell. But for our clients in the travel and local search space we are considering diversifying their spend. If the early trends hold Yahoo will need to respond to survive. (more…)

Posted in General, Pay-per-click, SEO, Search Engine Marketing | No Comments »