Archive for the ‘Social Media’ Category
Social Media Summer School
Saturday, June 11th, 2011
Advanced social media workshops for business and marketing pros. Learn more. . .
Running A Successful Promotion
Friday, February 11th, 2011
Putting the Pieces Together for a Successful Contest Promotion. Running a contest can be a powerful way to build word of mouth and long-term customer relationships. However contest promotion takes a lot more than a cool prize. It takes planning, clear objectives, timing integrating different marketing channels—and legwork. Define your goals-why are you running this [...]
Social Media Return on Investment
Friday, January 28th, 2011
Webinar: What is social networking worth? Sponsored by the Massachusetts Restaurant Association Educational Foundation Registration details coming soon You’ve invested time and money building up hundreds of Facebook fans and Twitter followers. You have videos on YouTube, write about your restaurant, food and cooking blog, you’re connected on LinkedIn and treat your Four Square mayors [...]
Upcoming Seminar:The Truth About Social Media Marketing
Tuesday, December 28th, 2010
The Truth About Social Media Marketing: A Great Way to Build Your Business … or not? 2011 Winter Dinner & Program Meeting Tuesday, January 11, 2011 Hilton, Dedham, MA 5:30 – 9:00 p.m. How can social media be used by those in the car wash industry to expand their customer base and build customer loyalty? [...]
Autopilot Social Media Campaigns Doomed to Fail
Tuesday, November 23rd, 2010
“Organizations that acquire an exquisite fit with their current surroundings may be unable to adapt when those surroundings change. Organizations that hedge against an exquisite fit may also dissolve when placed in competition with those that do have a better momentary fit.” Those words were written by Karl Weick in 1979 in his book The [...]
Social Media—advertising without being obvious
Saturday, November 13th, 2010
As consumers we are bombarded daily with advertisements. They are on television, in our magazines, on the side of the highway and even all over the Internet. Google ads to pop-ups on websites, we are flooded with advertising, and the overload can cause consumer annoyance. As a marketing and public relations specialist, some would say [...]
Expert Panel: Marketing and Branding with Social Media
Saturday, October 2nd, 2010
Massachusetts Restaurant Association 2010 Industry Summit An interactive seminar and discussion panel on the latest trends in social media and new media. Wednesday, November 10, 2010 Seaport Hotel, Boston (directions) Moderator: Dan Green, President, The Green Internet Group Panelists: Durand Duin, AdWords Manager, Google; Leighann Farrelly, Community Manager, Yelp; William McAdoo, Publisher, Bostonfoodie.com Keeping the [...]
Think Local, Think Mobile, Think Ahead
Monday, August 23rd, 2010
A decade ago if you launched a website, you were marketing online. Just a few years later… Read more . . .
Using Social Media & Technology to Build Your Brand Online
Friday, August 20th, 2010
Massachusetts Restaurant Association Executive Retreat| November 10, 2010 Moderated panel discussion and workshop Members Only What is social media, and what does it mean to your business? With all the different social media channels, scores of mobile apps, and emerging technologies like GPS locating technologies, how do you decide where to focus your energy to [...]
Merging Social Media with Emerging Web Technology
Wednesday, April 28th, 2010
Putting Social Media to Work in Your Business Sponsored by the Massachusetts Restaurant Association Educational Foundation May 17, 2010 | Emerging Enterprise Center at Foley Hoag LLP 1000 Winter Street, Suite 4000 Waltham, MA 02451 Learn how to make social media work for your business. Restaurant operators will learn how social media can be integrated [...]
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