Archive for the ‘Social Media’ Category

Upcoming Seminars: Advanced Social Media Marketing

Friday, January 29th, 2010

Social Media Marketing – How to Create Personal & Valuable Customer Relationships

Sunday, 03/14/2010 2:15PM – 3:15PM , Room 159

The New England Food Show | Boston Convention & Exhibition Center – Boston, MA

For busy restaurateurs, mid-level and senior marketing professionals and HR managers, keeping up with the rapid pace of social media can be daunting. With new social media websites, blogs, video sharing sites and applications appearing almost weekly, new opportunities are always on the horizon. In this workshop, you will learn how to plan, execute and measure a successful social media campaign and how to create policies to protect your brand and avoid legal trouble!

Learn how to:

• prepare and implement internal policies to protect your brand and reputation
• plan an effective strategy
• use analytics and other tools to measure success (more…)

Posted in General, Seminars and Training, Social Media | No Comments »

Social Media for Small Business

Friday, January 29th, 2010

Social Media Marketing : Find out if social media is a waste of time or a critical part of your long-term marketing plan

Thursday, 04/1/2010 7:00PM

Flint Memorial Library | North Reading, MA

Presented by: Dan Green, President, The Green Internet Group

For entrepreneurs, mid-level and senior marketing professionals and HR managers.

Over 18 months ago marketing budgets were slashed by  business owners and corporate executives looking to conserve cash during the recent economic downturn. As confidence returns businesses are reinvesting in marketing . However 18 months is a long time and much as changed. Despite the hype and proliferation of self -proclaimed “social media marketing experts” few businesses have truly harnesses the power of social media. Worse, many have spent significant resources with little or no return on investment in social media.

Find out what works, what doesn’t and how measure results so you can decide whether investing in social media is right for your business. (more…)

Posted in General, Seminars and Training, Social Media | No Comments »

Still Ignoring Social Media?

Saturday, November 14th, 2009

A convincing argument that social media has evolved from passing fad to seismic shift in online communications.

Posted in General, Social Media | No Comments »

What does Bing have that Google does not?

Thursday, October 22nd, 2009

Your Facebook feeds. Well, potentially. While details have yet to be released the deal between Bing and Facebook suggests that some of 40 million daily updates will be included in Bing’s search results. Users will have the ability to opt in or opt out using tools provided by Facebook.

In another deal Microsft’s Bing will also include Twitter feeds in its search results thus bringing real time search to the Web. While Twitter feeds have always been public they needed to be accessed using Twitter search or Twitter apps.

However the Microsoft deal with Twitter is non-exclusive and Google isn’t about to let Microsoft have the spotlight or a foot into real-time search alone. Marissa Mayer, Vice President of Search Products and User Experience, announced today that Google will be including Twitter’s feed in their search results as well. (more…)

Posted in SEO, Social Media | No Comments »

Build your brand and your sales by combining social media with mobile technology

Tuesday, September 29th, 2009

Geared towards restaurant operators, this upcoming seminar explores integrated marekting using cutting edge technologies and social media.  Space is limited so call today to reserve your seat.

The world has gone wireless, and new media marketing has taken on a life of its own. But what does it mean to SMS text, tweet, friend, or become a fan?

In this seminar, we’ll explore how:

• Social media has impacted marketing strategies and mobile exposure. (more…)

Posted in General, Restaurant Marketing, Social Media | No Comments »

Get off my lawn you Twittering punk!

Thursday, August 13th, 2009

Another resume for a “Social Media Marketing Expert”  landed on my desk. Every month, I see several of these. But for some reason, this one grabbed my attention. I didn’t examine the curious sense of importance I subconsciously attached to this particular resume but I think I knew why–I’m looking for the moron who was Twittering at the movies the other night so I can waterboard him.

Okay, I can’t be sure he was Twittering. But despite 50 feet of Technicolor straight ahead of me, once the glare of his Blackberry seared my retina, this jerk became the focus of all my attention. Attempting to count his thumb strokes, I determined that his manic bursts never exceeded 140 characters. Aha! Must be Twitter. Besides, he reekked of self-involvement that seemed clearly at odds with his lack of self-consciousness. I bet those were his best sweatpants-nice choice.

Looking at the resume again, I decided to set up a phone appointment to see why the candidate so freely used the term “expert.” To me, that implies some track record of success and I wanted to find out more about how he defined a successful social media campaign. I suppose to protect his real world reputation we should give him a name. Let’s call him Earl. I made the call. (more…)

Tags: marketing ROI, measuring social media, Social Media, twitter
Posted in General, Social Media | 1 Comment »

So What’s Your Story?

Sunday, August 2nd, 2009

Before joining the online conversation you and your staff better get your stories straight.

What’s your story? Can you tell a colorful story that paints, from a customer perspective, a vivid picture of what it’s like to do business with your company? Describe every interaction at each of your touch points. Before you can make the social web work for your business, be certain you and everyone in your company can tell the same story to every customer.

Your story may start with someone answering the phone. How many times does it ring? What does the person answering your phone to greet your customer say? Perhaps your typical customer experience starts with a physical visit to your store, office or practice. What does the customer see, smell, hear–what grabs his or her attention immediately. Be a fly on the wall and describe the conversation between the customer and the person representing your company. Let’s give him a name and job description. How about Beau? (Why not Beau–you have a problem with Beau?) (more…)

Posted in General, Restaurant Marketing, Social Media | No Comments »