Archive for the ‘General’ Category

COLOR: A Critical Marketing Choice
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Tuesday, December 6th, 2011

Color stimulates the senses and exerts its power of suggestion. But effective use of color is a tricky and subtle business. Read more . . .

Over One Third Use Smartphones While Going to the Bathroom
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Tuesday, June 21st, 2011

Everybody’s got a smartphone these days. And most use it to spend their money—about $300 each time. So make sure you don’t miss out on this highly tech-savvy market demographic to sell your good or service. We’re talking the mobile smartphone advertising sector and that’s the advice from industry execs regarding its—get this—local efficiency. Consumers [...]

Sure you can save money on web design
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Wednesday, April 13th, 2011

But how much do these web design savings cost your business? Great design pays for itself—over and over again. Some food for thought: 75% of web users admit making judgments about the credibility of a company based on the design of its website – Guidelines for web credibility persuasive technology lab, Stanford University 68% of [...]

Things Google Learned in 2010
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Wednesday, February 23rd, 2011

Consumer Insights from Google Interesting facts about online shopping and search engine use.

Social Media Return on Investment
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Friday, January 28th, 2011

Webinar: What is social networking worth? Sponsored by the Massachusetts Restaurant Association Educational Foundation Registration details coming soon You’ve invested time and money building up hundreds of Facebook fans and Twitter followers. You have videos on YouTube, write about your restaurant, food and cooking  blog, you’re connected on LinkedIn and treat your Four Square mayors [...]

Upcoming Seminar:The Truth About Social Media Marketing
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Tuesday, December 28th, 2010

The Truth About Social Media Marketing: A Great Way to Build Your Business … or not? 2011 Winter Dinner & Program Meeting Tuesday, January 11, 2011 Hilton, Dedham, MA 5:30 – 9:00 p.m. How can social media be used by those in the car wash industry to expand their customer base and build customer loyalty? [...]

Strengthen your website by going green!
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Thursday, September 16th, 2010

Strengthen your website by going green! Maybe this is an idea worth a thought for you. It might boost your brand, strengthen visitor loyalty on your site – but it will surely help the climate. When people use the internet, CO2 (carbon) is emitted due to the electricity consumption. Together with more than 1,400 companies [...]

Get Rid of Your Gift Cards and Coupons
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Monday, August 23rd, 2010

The plastic and paper ones anyway…    Read more . . .

Upcoming Seminars: Advanced Social Media Marketing
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Friday, January 29th, 2010

Social Media Marketing – How to Create Personal & Valuable Customer Relationships Sunday, 03/14/2010 2:15PM – 3:15PM , Room 159 The New England Food Show | Boston Convention & Exhibition Center – Boston, MA For busy restaurateurs, mid-level and senior marketing professionals and HR managers, keeping up with the rapid pace of social media can [...]

Social Media for Small Business
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Friday, January 29th, 2010

Social Media Marketing : Find out if social media is a waste of time or a critical part of your long-term marketing plan Thursday, 04/1/2010 7:00PM Flint Memorial Library | North Reading, MA Presented by: Dan Green, President, The Green Internet Group For entrepreneurs, mid-level and senior marketing professionals and HR managers. Over 18 months [...]