Archive for the ‘General’ Category
Social Media for Small Business
Friday, January 29th, 2010
Social Media Marketing : Find out if social media is a waste of time or a critical part of your long-term marketing plan Thursday, 04/1/2010 7:00PM Flint Memorial Library | North Reading, MA Presented by: Dan Green, President, The Green Internet Group For entrepreneurs, mid-level and senior marketing professionals and HR managers. Over 18 months [...]
Still Ignoring Social Media?
Saturday, November 14th, 2009
A convincing argument that social media has evolved from passing fad to seismic shift in online communications.
Build your brand and your sales by combining social media with mobile technology
Tuesday, September 29th, 2009
Geared towards restaurant operators, this upcoming seminar explores integrated marekting using cutting edge technologies and social media. Space is limited so call today to reserve your seat. The world has gone wireless, and new media marketing has taken on a life of its own. But what does it mean to SMS text, tweet, friend, or [...]
Technology is Changing Our Businesses and Our World
Monday, August 24th, 2009
This video is from a presentation Sony played this at their executive meeting this year. It clearly shows the impact of technology on our lives and our world. It makes you think. You can watch the entire video on YouTube by clicking here.
Get off my lawn you Twittering punk!
Thursday, August 13th, 2009
Another resume for a “Social Media Marketing Expert” landed on my desk. Every month, I see several of these. But for some reason, this one grabbed my attention. I didn’t examine the curious sense of importance I subconsciously attached to this particular resume but I think I knew why–I’m looking for the moron who was [...]
So What’s Your Story?
Sunday, August 2nd, 2009
Before joining the online conversation you and your staff better get your stories straight. What’s your story? Can you tell a colorful story that paints, from a customer perspective, a vivid picture of what it’s like to do business with your company? Describe every interaction at each of your touch points. Before you can make [...]
Spring Brings Major Changes in Search
Friday, June 26th, 2009
The last few weeks have brought significant changes to the search landscape that could have huge implications on ones current search engine marketing strategy . Microsoft’s Bing.com is out of beta and initial stats show interest was high and in alignment with Microsoft’s goal of becoming the number two search engine within five years. Launched [...]
A Greener Green Internet Group
Sunday, June 14th, 2009
Our group gets its name from our fearless leader, whose last name happens to be Green. It was kind of a “shotgun” homage. But making every effort to be a green Green Internet Group was something we agreed to incorporate into our core values. We’re finding the task to be more challenging than we imagined. [...]
Turning Clicks Into Cash
Friday, June 5th, 2009
When training clients in pay-per-click management, I often see the same costly error—mistaking conversions and sales for profit when determining budgets and maximum cost per click. Basing campaign success on conversions alone is not going to help unless these conversions are profitable. It’s important to understand and incorporate acceptable customer acquisition costs into campaign setup. [...]
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