Archive for the ‘Web Design and Usability’ Category

COLOR: A Critical Marketing Choice
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Tuesday, December 6th, 2011

Color stimulates the senses and exerts its power of suggestion. But effective use of color is a tricky and subtle business. Read more . . .

Eyes on Website Credibility
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Tuesday, November 15th, 2011

What factors do people use to evaluate a website’s credibility? Nope, it’s not what you might expect. Those more objective criteria such as the identity of the site or its operator, privacy policy, customer service policies, sponsorships or testimonials aren’t it. A recent Stanford study showed that 75% of web users admit making judgments about [...]

On the Sunny Side of the Web
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Wednesday, November 9th, 2011

We all know that there are some pretty shady websites out there! College librarians and professors are constantly telling students not trust everything they read on the web and incidences of cyber crime and identity theft have become issues of concern to all of us. So what can you do to make sure that your [...]