Landing Pages

Get Better Results From Your Web Marketing

A landing page is simply the page someone searching the internet lands on after clicking on a link. Most advertisers miss the importance of this critical step in the conversion process of turning browsers into buyers.

You probably experienced this yourself. You were searching for a new flat screen TV. You saw an ad on Google offering just what you were looking for, so you clicked. Instead of landing on a page telling you what you wanted to know, you were taken to the company’s home page and had to start your search all over again. Pretty frustrating right? You bet. Most customers won’t even bother. They go right back to Google and begin searching for another business.

Imagine how you would feel if you asked a store clerk where the TV’s are and he sent you to the aisle with the refrigerators and other kitchen appliances. Because you took the trouble to drive to the store, park and go in, you’d probably seek out what you came for. But online, going to another store doesn’t require gas, parking or time – the competition is just a few clicks away. Don’t let this happen to your prospective customers or you’ll lose them, maybe permanently. Effective landing page design makes it easier for customers to do what you want them to do.

Successful landing pages are designed entirely around a single offer or call to action.

Think about the last direct mail postcard you received – it was probably not too long ago. Notice how the piece was focused entirely on just one specific offer. The call to action is prominent and screams out the action you want the customer to take – “Call now,” “Order Today,” “Limited Time Offer.” There’s no company history and they don’t try to tell you everything about the company in one place. The focus is on the offer and the desired action.

It’s much the same with online marketing. A great landing page tells you what the offer is, why you should act, asks you to act and makes contacting you easy. Don’t make your customers think or get distracted. Stay in control of your message and make it easy for customers to do what you want them to do. You will generate a lot more sales.

We can design and implement a high-impact landing page for a special promotion, email campaign or for long-term use in an area of your business in which you want more sales growth.

Call us to at 866-506-1923 to find out more or submit a request online.