Recent Client Engagements
These days, it is quite common to be asked to redesign an existing website. We love before and afters, so we thought you might enjoy seeing a few examples along with some other design projects. If you think it’s time to Refresh Your Presence, it probably is. Give us a call to learn how an updated design can build your brand and your bottom line.
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Nature Pods |
The Hen House Boston |
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Eat Sanely An ecommerce website designed to promote a comprehensive self-help weight loss course available and personalized coaching services. |
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Bidwell Advisors, a Northampton, MA based consultancy, provides a range of real estate consulting services to non-profit organizations and private real estate owners, working with affluent individuals to facilitate real estate gifts and other complex financial transactions. We wanted to create a look reminiscent of a Fortune 500 annual report and investment firm prospectus. To present the full breath of Bidwell Advisors services in a clean organized manner, we incorporated a sliding menu using black and white imagery to create the style we were looking for while giving visitors a coherent overview of Bidwell Advisors services. Additional features include a blog, content management with rotating client testimonials strategically accenting the pages. |
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The award-winning Fiorella’s restaurant in Newtonville, MA has recently remodeled as part of a re-branding campaign. The new decor reflects the attention to detail and delicate touches that have made Fiorella’s one of the finest and most popular Italian restaurants in the greater Boston area. They needed a website that says ‘Buon Appetite.” See for yourself. |
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Cassidy and Fishman, a Massachusetts company, works with corporations and organizations helping them find the perfect keynote speakers for their events. Cassidy and Fishman represent many prominent figures from the world of politics, corporate America, medicine, sports and news. They needed a clean, professional website that allowed them to featured some of the household names they represent, while making it easy for visitors to search their entire database of available speakers. Because the demand for these speakers is high, Cassidy and Fishman also needed a site that was designed to improve search engine visibility. We combined a new logo with a clean and easy to navigate design that focused all the attention on the big name clients themselves. We’re sure they would want it that way. |
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Tweed’s Pub Restaurant in Worcester, MA needed an online face lift and needed easy to use content management to keep menu prices and content up to date. They also wanted more banquet room business. We wanted to create an image that would present a more accurate impression of the warm atmosphere and quality food, while making the site more appetizing to search engines as well. The results, lots more targeted traffic and more customers in the pub and the banquet room. |
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Pike Pond Cabins needed help marketing their beautiful cabins in Northern New Hampshire. Before redesigning their website, we did extensive competitive research and market research to develop an overall marketing strategy to reach a targeted audience in specific markets throughout New England and maximize conversions. By combining a new design with pay-per-click, organic search optimization and offline marketing, traffic is up over 467% and conversion rates at a whopping 20%. And we’re just getting going. |
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The Center for Aesthetic Dentistry website was not converting any visitors or getting enough traffic. The existing design was out of date and the navigation kept critical information hard to find and desired actions difficult for customers to take. Along with creating a fresh new look, content was rewritten, promotions created and the site optimized to attract targeted traffic that converts into appointments. In addition, content management was added allowing the client to add new content and promotions to keep a step ahead of competitors. |
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Sylvan Street Grille is one of the most popular restaurant bar and grill on the North Shore. With top notch food, beverages and excellent service, Sylvan Street rivals any national chain. But their old online presence was another matter. They needed a website that leveled the playing field between them and large chains with huge online budgets and communicated their operational excellence. With a new logo, online reservations, gift card sales and a loyalty program, Sylvan Street has a fresh new look that clearly shows why people on the North Shore say Sylvan Street is a Great Place to Eat and a Great Place to Meet. |
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Borofsky, Amodeo-Vickery & Bandazian, P.A, a prominent New Hampshire Law firm, was founded in 1978. Apparently so was their old website. At least it appeared that way. Seriously though folks, the firm was ahead of it’s time having a website but it had been over seven years since their last update. New browsers were wreaking havoc, causing their logo to render improperly and links to disappear. Content was out of date. When a long-term partner accepted an appointment to the bench, the firm changed their name and needed a website overhaul to communicate their new identity while keeping a connection to their past. A groundbreaking law firm, they needed a fresh look that conveyed professionalism and their commitment to serving the needs of New Hampshire. With easy to use content management, they won’t ever go another seven years without an update. |
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Century House in Peabody MA is not only one of the North Shore’s finest restaurants, it’s a historic landmark. Unfortunately, their old website was a bit prehistoric. The site did not properly portray the warmth and excellence of its several dining rooms, banquet facility or their free-standing store, featuring epicurean delicacies. By updating their logo, incorporating a color palette appealing to their target market, adding email marketing and a promotions showcase, Century House is positioned well to engage the next generation of loyal customers. |
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Mei Lei Collections is an exciting new business concept. When the principals came to us to develop a website, we said not so fast. First, we need to find out exactly who we’re marketing to and who we’re competing against. Then, we developed branding, design and content consistent with the overall marketing strategy and in alignment with the attributes of their target market. |
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The UMass English Department, in cooperation with International Programs, offers this exciting educational experience to both undergrads and adults and needed similar but separate websites for each group of applicants. Promoting two different websites presented quite a few challenges. The solution was to create two mirror sites, each geared to the respective audience, accessible through a landing page. The department is now able promote the course to both groups using a single domain name, |
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365 Degrees Consulting. If you live in Western MA and haven’t heard of Angela Lussier, it’s just a matter of time before you do. She is one of the most dynamic businesspeople we’ve met in quite a while, and it’s an honor to be working with her to help launch 365 Degrees Consulting. Angela started 365 Degrees Consulting to teach job seekers creative methods to land their dream jobs. Angela has a lot going on and so does her new website. Starting with a new logo, we built in a lot of interactivity to engage Angela’s visitors, including an event calendar, blog, audio and video playback, guest book, polls, email sign up and of course content management. And with an SEO jump start, her new website is already appearing on page one of Google for some of her core keywords. We’re looking forward to saying “We knew here way back when . . .” |
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Web Design Services
There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules, but there¹s one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion.
William Bernbach, quoted in Stephen Fox,The Mirror Makers
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