Maximizing the Internet
February 29, 2012 1- 5 p.m.
Crowne Plaza Hotel
1 West Street, Pittsfield, MA 01201
Are you really getting the most out of your digital marketing strategy?
New technologies, a changed economic reality and social customers are fueling significant changes for small businesses. By 2015 it is expected more people will be browsing the web on smart phones and mobile devices than traditional computers. The Internet is still one of most cost effective ways to reach consumers on multiple platforms, but businesses need a comprehensive and integrated digital marketing strategy in order to compete and grow in this fast evolving consumer marketplace
This conference brings together professionals and practitioners in to help you gain the knowledge, tools and techniques to move your marketing forward.
- Interactive Panels and Q&A in every session:
- Digital marketing trends
- The mobile web and marketing
- Effective e-communications
- Social media case studies & new channels
- Google Analytics to measure and improve your success
- Wondering about Flash deals, Google +, SoLoMo, here’s your opportuntity to ask.
Conference Fee: $69 for Bureau, regional chamber or regional CVB members $99 for non members
Conference Program
Keynote: Digital Marketing at 35,000 Feet
It may feel like you are free falling in the fast paced world of digital marketing, but knowing the current trends can help you gain control.
Concurrent Sessions I:
The Mobile Mania… the Growing Importance of the Mobile Web: Are you mobile friendly? By 2015 it is expected more people will be browsing the web on smartphones than computers. Find out how this will impact your marketing and what you need to know to stay ahead of this curve.
E-communications That Get Results: Learn the 3 keys to successful email marketing and hear how current email marketers are using it effectively to drive their customers to take action.
Coffee Break & Networking
Concurrent Sessions II:
Social Media Marketing, Best Practices in Action: Learn from case studies on what makes for a good campaign, how to integrate multiple channels and take a look beyond Facebook and Twitter to see what up and coming social channels, like Instagram and Pintrest can do for your business.
Track, Measure, Analyze, Repeat: Google Analytics offers the tools to measure the success of your marketing for free. Learn how to use analytics effectively and analyze the market intelligence they provide to make your marketing even better.
Open Discussion, Q & A: Recommendations from the Field
So what’s the scoop on flash deals like Living Social & Groupon, What is SoLoMo? What are the benefits of Google +. Here’s your opportunity to explore these and other questions, and get recommendations from those on the frontline every day.
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