Get Rid of Your Gift Cards and Coupons

Get Rid Your Gift Cards and Coupons – Well, the plastic and paper ones anyway.

Paper or plastic? That’s what you’re asking your customers if you offer gift cards and coupons. Don’t be surprised if you hear your customers answer “neither, barcode please!” It’s just a matter of time before you do.

Through a strategic partnership with CaptureCode, The Green Internet Group can help you create exciting digital promotions, gift card and loyalty programs, using state of the art technology that replaces traditional plastic gift cards, paper coupons and loyalty keychain fobs with a single barcode. The platform offers a centralized systems solution to the creation, delivery and tracking of all these programs, giving businesses a greater degree of targeting, personalization, delivery options and performance measurements than any paper or plastic solution.

The Capture Code system integrates email and mobile marketing into a single application, so businesses can create targeted 2-D barcode driven promotions that are distributed through multiple media types. The barcodes can also be used in print collateral and store signage, making Capture Code ideal for multi-channel marketing campaigns. 2-D barcodes are read using low-cost wireless readers or via a new iPhone app. The email and mobile marketing functionality may also be used for other no-barcode communications or promotions like HTML emails and e-newsletters or text message campaigns.

Reloadable digital gift card capability is unique to the Capture Code system. Barcodes are fully reloadable, secure and 100% fraud preventable, eliminating the need for plastic gift cards. Businesses no longer have to worry about the printing and shipping costs associated with traditional cards—instant digital delivery eliminates the need for shipping or mailing gift cards. Business can extend their holiday sales season without worrying about whether customers will receive their orders on time. You can also target customers with unused balances with promotions geared toward getting them to come back in.

The Capture Code solution includes:

Low-cost wireless readers able to read from any media including mobile phone screens
An intelligent reading application allowing for “customized promotion” and offline redemption if needed
Flexible rules engine to configure and send targeted promotions
State-of-the art analytics and reporting which can be integrated with point of sale
A secure system that is compliant with leading standards

Now it is easy to:

Reward loyal customers based on frequency or spending
Target incentives by customer behavior
Run mobile and email marketing promotions and accurately redemption
Create and track real-time or limited time only offers
Create an exciting, cost-effective gift card program
Go green by eliminating paper and plastic

All from a single interface.

For more information call us at 866.506.1923 or submit a request online.

About Dan Green

Dan Green has written 38 post in this blog.

Before moving to Western MA, Dan launched his career in New York in advertising and public relations, where he worked with some of the country’s top brands. Dan also has many years’ experience in small-business and corporate marketing, finance, franchise business operations and field consulting. In 2005, Dan became the first area president of TruePresence, a national internet marketing firm specializing in web design and search engine marketing. Dan’s clients have included Johnson & Johnson, Sears, Warner-Lambert, Monsanto and Pepsi, but he prefers the individuality of his smaller business clients. Dan launched The Green Internet Group to help business owners fully leverage the digital marketing and social media by offering results driven marketing planning, consulting, training and creative services.

Tags: Marketing ROI, Mobile Marketing, Multi-channel Marketing

This entry was posted on Monday, August 23rd, 2010 at 8:39 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.