Marketing To College Students?

Simple enough. You only need to do three things:

Reach them. Get permission. Be relevant.

Thanks to our strategic relationship with Campus Live, we can help make quick work of these three things. Campus Live has enormous reach, with a strong presence on 222 campuses across the country, and direct engagement with more than 3-million college students each month. So check reaching college students off your list.

Today’s students have grown up being marketed to. Push, and they won’t push back, they will just shut down and ignore your company for the next 60-70 years. Marketers need to be as targeted as possible, which means understanding more than just demographic data. Freshman, sophomores, junior, seniors are more than just age groups. They are life-cycle milestones, with each class having different needs, perspectives, values and buying habits.

Long-term thinking is also important. Economic conditions over the past 18-20 months have put tremendous pressure on marketing professionals to generate immediate returns, often at the expense of a customer’s lifetime value. It’s critical not to lose sight of the fact that we aren’t just marketing to college students. We are marketing to the next generation of customers.

Only 28% of those between ages 18 and 24 say the email they currently get from companies is relevant to them. – PMN and Pace University’s Lubin School of Business’(IDM) Lab(2009)

Technology is changing, consumer attitudes are changing and behaviors are changing. Our marketing needs to change to remain effective. The rewards are huge. Engage this audience with your brand now and the lifetime value of these customers will pay you back for your efforts many times over.

We will help you plan and implement an integrated marketing campaign that helps you FIND, GET and KEEP college students, engage them, and build brand loyalty during their college years and after.

Ready to start acquiring the next generation of consumers today? Call 866.506.1923 today to learn more, or submit your request online.

About Dan Green

Dan Green has written 38 post in this blog.

Before moving to Western MA, Dan launched his career in New York in advertising and public relations, where he worked with some of the country’s top brands. Dan also has many years’ experience in small-business and corporate marketing, finance, franchise business operations and field consulting. In 2005, Dan became the first area president of TruePresence, a national internet marketing firm specializing in web design and search engine marketing. Dan’s clients have included Johnson & Johnson, Sears, Warner-Lambert, Monsanto and Pepsi, but he prefers the individuality of his smaller business clients. Dan launched The Green Internet Group to help business owners fully leverage the digital marketing and social media by offering results driven marketing planning, consulting, training and creative services.

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Tags: 01007, Multi-channel Marketing, Web Analytics, Website Strategy

This entry was posted on Monday, August 23rd, 2010 at 7:26 am and is filed under Solutions. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.