Mobile Marketing (SMS)

Marketing to the Next Generation of Consumers

If you’ve recently been to a major sporting event or watched any of the hit TV shows like American Idol, The Apprentice or So You Think You Can Dance, you’ve noticed that text messaging, also known as SMS or Short Message Service, has become part of our popular culture. Mobile phone technology is also becoming a primary means of communication that successful marketers ignore at their peril. Top companies around the world are taking advantage of this trend and now so can small business owners.

The smart phone is the Swiss Army Knife of communications. With our exclusive technology and 2-D barcodes, we can offer our clients a way to leverage mobile devices to integrate loyalty programs, gift cards, coupons and limited time offers with email, text message campaigns and social media in a secure and measurable manner.

Here are just a few of the ways companies are already using mobile marketing technology:

» Product notifications
» Restaurant specials
» On-demand coupons
» Gift cards
» Loyalty rewards
» Service completion notifications
» Appointment reminders

According to a recent report from Jupiter Research, marketers are taking too long in adopting mobile platforms. The report indicates that only about 20% of marketers are currently in the mobile space. But that’s about to change. In fact, 90% of major brands say they plan to launch mobile marketing campaigns in 2010. Now is the perfect time to learn more about how mobile marketing can work for you.

Mobile marketing has the potential to become one of your most powerful marketing tools. Cost effective and virtually instantaneous, a promotion can be launched almost immediately after conception. It’s easy to see why marketers have found mobile marketing to be a highly attractive option.

We are experiencing one of the largest demographic shifts in our nations history. If you are wondering how you are going to reach the next generation of consumers, give us a call to now or submit a request online to find out how mobile marketing can help you engage customers in a personal and exciting way.