Putting a Value on Sustainability
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Social Media, Search Engine Marketing & Sales  Techniques for the Green Collar Economy Workshop

Wednesday, May 12, 2010 | Greenfield Community College
Brief presentations followed by a 3 hour hands on  interactive workshop: Learn how new sales techniques, social media and internet marketing can help communicate the value of and sell energy efficiency and renewable energy products and services.

Presenters and facilitators:

J. Sheldon Snodgrass, MBA The Steady Sales Group
Dan Green, President, The Green Internet Group

Part One:

  • How to identify and integrate Power Tools: Fusion Selling, Social Media, Local Search;
  • Understanding the sales conversation;

Part Two:

  • Developing action plans;
  • Challenges, commitments and next steps;
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About Dan Green

Dan Green has written 38 post in this blog.

Before moving to Western MA, Dan launched his career in New York in advertising and public relations, where he worked with some of the country’s top brands. Dan also has many years’ experience in small-business and corporate marketing, finance, franchise business operations and field consulting. In 2005, Dan became the first area president of TruePresence, a national internet marketing firm specializing in web design and search engine marketing. Dan’s clients have included Johnson & Johnson, Sears, Warner-Lambert, Monsanto and Pepsi, but he prefers the individuality of his smaller business clients. Dan launched The Green Internet Group to help business owners fully leverage the digital marketing and social media by offering results driven marketing planning, consulting, training and creative services.

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