Search Engine Marketing

Consider: In January of 1993 there were 130 websites online. As of 2008, there were more than 162 million websites and a staggering 112 million blogs online.* Are you one of them? How will you draw qualified customers to your website or blog?

Creating a great website without investing in marketing to build traffic is like spending all of your marketing budget on a slick TV commercial and not buying any air time.

In the old days, entrepreneurs had no choice but to pay to advertise to huge populations — thousands or even millions of people who weren’t our intended customers — via radio and TV commercials, newspaper ads, and mailers. And such advertising was a crapshoot at best: Would a few good potential customers notice us?

Advertising via search engines is a huge improvement.

Advertising via search engines is a huge improvement. Search engine advertising is revolutionary: For much less money than the old “spray and pray” approach, you can now reach the ideal customer at the exact moment when he really needs your help — that is, when he is searching online for exactly what you offer.

Even tiny companies can get in on the targeted advertising revolution. But there are pitfalls. First, be wary of quick-fix marketers who focus on a single factor like “rankings” or “traffic.” If a marketer’s promise sounds too good to be true (”We can get your business listed on the first Google results page for a few dollars!”)…it almost certainly is.

Nowadays, to get noticed, small companies need to use the big dogs’ online strategies.

The truth is that a small business needs systematic, professional, ongoing marketing support. That kind of search engine marketing strategy yields reliably better rankings, more qualified traffic, more conversions, more customers, more satisfied customers and more positive word-of-mouth.

Successful online marketing is not about any one of those things — it’s about all of them. For example, higher rankings are pointless unless they translate into high-quality traffic. High-quality traffic is useless if it doesn’t yield a high rate of conversions. Those conversions are pointless if they don’t eventually yield purchases. And yes, even those purchases aren’t necessarily profitable…if something about your online sales procedure is creating dissatisfied, critical customers.

We’ll work with you to create a search engine marketing program that delivers your message at a regional, city or zip code level. We focus on attracting targeted traffic — the kind of traffic that converts into repeat sales to satisfied, loyal customers. A conversion is a website visitor who does next what you most hope they would do —whether that’s making a phone call, asking for information, purchasing a product, requesting a quote, or visiting your physical place of business. *

A conversion is a website visitor who does next what you most hope they would do, whether that’s making a phone call, asking for information, purchasing a product, requesting a quote, or visiting your physical place of business.

* About.com Women in Business Report

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The Green Internet Group Located at 819 Worcester Street, Indian Orchard, MA. Phone: 413-213-0715. Copyright © 2012. All Rights Reserved.