Green Internet Group > Search Marketing > Effective Website Content

Effective Website Content

Your website is a reflection of you.

Now that you’ve invested all the time and money into making it pretty, make sure it says something.

Most business websites:

  • Don’t say it clearly.
  • Don’t say it creatively.
  • Don’t say it well.

Which means your company and its message gets drowned in the Internet’s infinite chatter.

Gone are the days when you just slap up a quick sentence about what your company does.

Consumers want simple, clear, and easily accessible messages.

But most businesses think that if their website looks good, it will be effective. Not True. They don’t take the next step: successfully communicating to the online consumer so that he or she stays on their website.

The facts are that:

  1. High-quality and targeted website copywriting increases traffic.
  2. Fresh and engaging content keeps traffic returning and begging for more.

The Green Internet Group provides profession web copywriting for your business’s website. Our copywriters develop marketing messages and content that is search-engine friendly so that exponentially more consumers will see your company’s home page, blogs, articles, newsletters, brochures or press releases than ever before.

We specialize in a broad-range of commercial copy—from restaurants to retail to specialized industries—copy that is both sales-oriented and informative and that attracts targeted readers to your site. With buttons and clicks in the right places to attract the most conversions.

Ask yourself these questions:

  • Who is your audience? Are there sub-audiences?
  • What channels do they access your messages/information?
    • Your website
    • Social media
    • Mobile devices
    • Traditional media (print, television, radio)
  • How often do they (audience) need up-to-date information?
  • How often can your organization push out updated information?
  • Does your current content management system (CMS) support multichannel communications.?

After you’ve answered these questions, ask yourself:

  • Who writes our company’s content?
  • Do they know who are audience is?
  • Is this person/s knowledgeable about what the company does?
  • Do they write content specific for the type of media to which it’s published?
  • Do they draft content in a Content Management System?
  •  How much content can they produce?
  • Do they follow up with previously published content or respond to customer comments and questions?

The answers aren’t simple. Gone are the days when your brother-in-law writes the information about your company and slaps it online.

The Green Internet Group will guide your company to a thorough understanding of your current online presence, where you want to go and then help you get there.

Everything is Content

Understanding content is confusing because now, everything is content: a tweet, a video, a picture, a white paper, a graphic, a blog post, an audio recording. Even how you respond to a customer’s question is content in the social marketing era.

Developing effective web content that’s right for your organization requires a strategy, much like everything else you do. A process that enables you to streamline its creation, review and publishing, helping you save money, time and improve your return on your investment.