Pay-Per-Click Online Advertising

Advertising You Can Hold Accountable

PPC is the fastest way to send targeted traffic to a new website.  Other methods require time to get results. A  PPC campaign can be up and running very quickly and starts sending qualified traffic to your website or landing page immediately.

Pay-per-click advertising is also the most measurable and cost-effective form of advertising marketers have ever had available. Managed properly, paid search advertising offers greater ROI than yellow pages, newspaper, email, radio or other local media.

GEOGRAPHICAL TARGETING What many local business owners don’t realize is that search engine ads can be targeted by geography. For example, say you’re a dentist looking for new patients from a 20-mile radius around your office. We can make sure your ads only show to those searching within that area. We can also target by city, state, region or country.

MEETING A NEED IN TIME Another  reason PPC is so powerful is that it reaches potential customers at their exact time of need – while they’re actively looking for products, services or information.

MEETING A SPECIFIC NEED A third reason for PPC’s power is that you can show ad copy exactly related to the terms the searcher used. For example, let’s think about that dentist again. When someone searches for “cosmetic dentists” we can show an ad with copy describing cosmetic dentistry. When someone searches for “wisdom teeth pain” we can show an ad all about relief from wisdom teeth pain. Targeted relevant ads that send the right message to the right person at the right time generate far more sales than generic ads can.

“My customers don’t buy from me online, they call”

No problem. Most of our clients close their web leads by phone. Our advanced technology tracks phone calls, not just clicks, so you’ll get a true and clear picture of your return on investment. Find out more about how our state-of-the-art phone tracking capability can help you measure marketing and sales effectiveness.

And with our ROI and tracking tools, we’ll be able to tell you which search terms, bids, ad copy and position are giving you the best ROI. As part of our managed services, we continually optimize your campaign to improve performance, using proprietary algorithms that help keep you ahead of the competition.

Our Approach

There is much buzz regarding automated solutions versus fully manual management. Many automated providers don’t show you where your money is being spent, and perhaps there’s a reason. We have a problem with that. And while we love sophisticated tools, in fact they’re a must to be competitive, we don’t rely solely on software to manage PPC Campaigns.

All management is done manually in conjunction with our powerful optimization “software” – we prefer the term “engine”. Calling it software is an understatement. Our custom algorithm actually learns and helps keep your campaign operating at peak efficiency, whether your goals are rank driven, conversion driven, keyword ROI based or budget based. Our approach often results in cost-per-click reductions of 20% or more than with solely automated or manual only techniques.

The first step is to figure out if PPC is right for you. That’s why we suggest you call or contact us online for a free evaluation and consultation. If pay-per-click, or PPC is right for your business, we’ll help you understand how it works and help you set a budget. If PPC isn’t right for you, we’ll definitely tell you that too and explore other options to get qualified traffic to your website.

Call today to set up a free evaluation or submit a request online.

Need help with setting up or managing your own Pay-Per-Click campaign? Our president, Dan Green, is a Google AdWords Qualified Individual and will be happy to help you get started with Google AdWords.

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