Measuring Phone Leads from Web Marketing Campaigns

Opportunity Doesn’t Knock – It Calls!

Perhaps this scenario sounds familiar. You’ve launched a great website and written terrific content. You’re running a paid search campaign, so your site is appearing in relevant searches on Google and Yahoo. You’re getting the traffic.

But is that traffic converting to sales? What if  most of your customers make their first contact with you by phone?

• 84% of companies close leads and sales from their website via phone*
• 75% of companies don’t track or wish they could better track online-to-offline sales*
• 78% of companies can’t fully track leads and sales back to online campaigns and keywords*

*Surveyed companies participating in the May 15, 2008 Search Marketing Now Webcast

Chances are, phone calls are a critical step in your sales process. Yet most internet marketing companies stop measuring prospect’s behavior as soon as they pick up the phone. So, how do you get a true ROI picture of your online spend?

Simple -

• Track the phone calls as well as the clicks.
• Track, measure and correlate site traffic, source campaigns and site caller conversions.
• Determine which campaigns deliver phone inquiries, leads and sales.
• Optimize online marketing and measure true ROI by tracking phone leads and close the loop!

The use of a trackable phone number in search results immediately creates an opportunity for a call directly to your business. Instead of filling out a form, clients are more likely to pick up the phone to talk to your sales force. That’s the way business gets done.

The Green Internet Group’s Platform allows us to create and track phone calls that come in as a result of your marketing efforts using customized local or toll free numbers. Add in Click to Call and Form to Phone options and you will have unsurpassed ability to measure the impact of your online marketing efforts. Call today to learn more about call tracking technology. Yes, we will know your call came from our website!