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Your advertising budget is likely limited, like everyone else’s.
But as the saying goes: a little can go a long way.
A long way in generating the high quality leads your business needs. And a long way in automating your marketing so that it’s one-step, no nonsense, focused on raising your bottom line.
Especially when it comes to sales conversions.
It’s about knowing how to get there.
And that’s where we come in. At Green Internet Group, we offer easy-to-use Real Time Marketing software for businesses to generate leads through organic search and social media.
Today’s technology? Forget get it, mostly. As you’ve likely heard, traditional “outbound” marketing—that is, cold-calling, print advertising, T.V. advertising, junk mail, non-solicited email and trade shows—is on the out.
In is what’s known as “inbound marketing”—social media, blogs, SEO search engine optimization—which is twice as effective and costs just a fraction. That’s because it reverses an age-old advertising tradition.
At the Green Internet Group, we attract highly qualified customers to your business like a magnet, instead of interrupting people with various forms of outbound marketing.
Gone are the days of closing your eyes, pushing your message out, and crossing your fingers that it finds that one customer somewhere out there—the proverbial needle in the haystack.
The problem is that your customer has changed. He or she is inundated with over 2,000 outbound marketing interruptions per day. And is successfully figuring out more and more creative ways to block them out.
The cost of shopping—like learning about a new product, service, or solution to a problem—has dropped to nearly nothing—much lower than going to the traditional hotel seminar or flying to a trade show inLas Vegas.
That’s because everyone’s online: search engines, blogs, instant messaging, social media, emails.
One study of nearly a thousand marketing professionals finds that companies using marketing automation to generate leads experience a 61% lower cost per lead than those using the old marketing paradigm. The average cost per lead was $346.
With marketing automation, it’s $135.
It has valuable elements to use strategically. Rather, strike the right balance for your business. Let us at the Green Internet Group help you determine which channels actually deliver the highest ROI.
After all, some of your targets may be more or less receptive to a certain channel.
The easiest way to do that—track the performance of each channel—is with a what’s called a “closed-loop marketing system.” This tracks leads from their initial channel through when they become a customer, their first conversion.
It allows you to easily understand which channels are driving results, and which channels are a waste of time and budget.
We are proud to offer Optify as a way to manage all your inbound programs. It’s a marketing software suite that gives you an easy way to generate more high-quality leads, enable sales and measure the impact of your programs, and all in one place.
Our integrated suite brings together SEO, social media, email marketing and powerful website intelligence into one closed-loop integrated solution.
You don’t need more data, you need insight and answers. Optify’s analytics gives marketers valuable insight into every program, and gives sales actionable data to drive sales.