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- Social Media Marketing
Keeping up with the rapid pace of social media can be daunting. Information moves at high velocity and trends emerge at breakneck speed. With new social media websites, blogs, video sharing sites and applications appearing almost weekly, new opportunities are always on the horizon. We’ll keep you up to date on what’s working and what is a waste of time.
Social media marketing is much more than setting up a Facebook page or stream of conscious rambling on Twitter. To harness its enormous power, you need to know who you want to influence and what will deeply engage your audience.
Social media works when you can connect with people in a manner that compels them to spread your message on their own – this is the cornerstone of viral marketing.
With traditional marketing, every element of the message – what it looks like, what it says, when it is seen – is tightly controlled. Customers are talked “at.” In social media marketing, the customers are in control – companies are involved in a conversation. Many traditional marketers are afraid to participate in a dialog they cannot entirely control.
Some marketers also struggle with how to measure returns from their social media marketing investment.
Before launching a social media campaign, we’ll work with you to help you understand the social aspect of the web and develop and implement an intelligent strategy. If you skip the critical preliminary phase, social media can turn into a real time sink, wasting dollars and hours without any significant results, or worse, damage to your brand. With this work, you will discover a powerful, cost-effective marketing channel that gives you the ability to connect with customers on a deep emotional level that can’t be achieved using traditional marketing methods.
In addition, social media and search engine optimization are converging. Sites like YouTube and eHow are having a huge effect on search engine behavior, as customers often begin their searches on these and other social sites instead of Google, Yahoo, Bing or other search engines. Links from social media campaigns have enormous impact on search engine results, changing the Internet landscape many businesses depend on for qualified leads and sales. By designing an integrated social media campaign customized to your business needs, we can help you protect or increase your share of search engine traffic.
Social media and social networking are here to stay. Sooner or later you will need to get involved. Why not begin to embrace the new marketing paradigm now? Call us today to schedule a consultation to explore social media possibilities for your company or organization or submit a request online.