Social Media Marketing : Find out if social media is a waste of time or a critical part of your long-term marketing plan
Thursday, 04/1/2010 7:00PM
Flint Memorial Library | North Reading, MA
Presented by: Dan Green, President, The Green Internet Group
For entrepreneurs, mid-level and senior marketing professionals and HR managers.
Over 18 months ago marketing budgets were slashed by business owners and corporate executives looking to conserve cash during the recent economic downturn. As confidence returns businesses are reinvesting in marketing . However 18 months is a long time and much as changed. Despite the hype and proliferation of self -proclaimed “social media marketing experts” few businesses have truly harnesses the power of social media. Worse, many have spent significant resources with little or no return on investment in social media.
Find out what works, what doesn’t and how measure results so you can decide whether investing in social media is right for your business.
Learn how to:
- prepare and implement internal policies to protect your brand and reputation
- plan an effective strategy
- use analytics and other tools to measure success
- use custom Facebook applications to maximize social media return on investment
- integrate email and print to improve customer experience and increase profits
- create a community of fans and friends
- share photos, videos, notes, news
- publicize events
- support causes
- create polls and surveys to get valuable customer feedback
- paid advertising opportunities
- run promotions and contests
For more information call 866.506.1923
