Social Media Return on Investment
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Webinar: What is social networking worth?

Sponsored by the Massachusetts Restaurant Association Educational Foundation
Registration details coming soon

You’ve invested time and money building up hundreds of Facebook fans and Twitter followers. You have videos on YouTube, write about your restaurant, food and cooking  blog, you’re connected on LinkedIn and treat your Four Square mayors like royalty.

Can you answer these questions?

  • How much has all this activity contributed to your bottom line?
  • Which social media channel is the most profitable?
  • How do you measure the value ?

Social media marketing can generate value in many ways, from sales to brand awareness. But at what cost?

Find out how to measure return on social media, discover results you probably didn’t realize you were getting, and how to tell what efforts return real business value.

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About Dan Green

Dan Green has written 45 post in this blog.

Before moving to Western MA, Dan launched his career in New York in advertising and public relations, where he worked with some of the country’s top brands. Dan also has many years’ experience in small-business and corporate marketing, finance, franchise business operations and field consulting. In 2005, Dan became the first area president of TruePresence, a national internet marketing firm specializing in web design and search engine marketing. Dan’s clients have included Johnson & Johnson, Sears, Warner-Lambert, Monsanto and Pepsi, but he prefers the individuality of his smaller business clients. Dan launched The Green Internet Group to help business owners fully leverage the digital marketing and social media by offering results driven marketing planning, consulting, training and creative services.

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