But how much do these web design savings cost your business?
Great design pays for itself—over and over again. Some food for thought:
- 75% of web users admit making judgments about the credibility of a company based on the design of its website – Guidelines for web credibility persuasive technology lab, Stanford University
- 68% of shoppers will distrust a site that doesn’t have a professional appearance – emarketer.com study
- Design is significantly cheaper than advertising and many other branding efforts. This makes the return on the design investment even that much more impressive. While design may be less expensive, it certainly has the largest reach and the most direct impact on sales. Less then 10% of a brands entire audience will have seen an ad before setting out to buy the product. Brand identity / package design is seen by literally 100% of possible consumers, providing the last and most important opportunity to influence the sale.
- Wall street analyzes brand identity design as making the highest contribution to brand valuation. Data based on a couple dozen high profile case studies shows that the specific return on investment in design is 50 times that of advertising or any other branding effort.
If your website is an integral part of your company’s marketing, find another place to cut costs.
