Paper or plastic? That’s what you’re asking your customers if you offer gift cards and coupons. Don’t be surprised if you hear your customers answer “neither, barcode please!” It’s just a matter of time before you do.

Through a strategic partnership with CaptureCode, The Green Internet Group can help you create exciting digital promotions, gift card and loyalty programs, using state of the art technology that replaces traditional plastic gift cards, paper coupons and loyalty keychain fobs with a single barcode. The platform offers a centralized systems solution to the creation, delivery and tracking of all these programs, giving businesses a greater degree of targeting, personalization, delivery options and performance measurements than any paper or plastic solution.

The Capture Code system integrates email and mobile marketing into a single application, so businesses can create targeted 2-D barcode driven promotions that are distributed through multiple media types. The barcodes can also be used in print collateral and store signage, making Capture Code ideal for multi-channel marketing campaigns. 2-D barcodes are read using low-cost wireless readers or via a new iPhone app. The email and mobile marketing functionality may also be used for other no-barcode communications or promotions like HTML emails and e-newsletters or text message campaigns.

Reloadable digital gift card capability is unique to the Capture Code system. Barcodes are fully reloadable, secure and 100% fraud preventable, eliminating the need for plastic gift cards. Businesses no longer have to worry about the printing and shipping costs associated with traditional cards—instant digital delivery eliminates the need for shipping or mailing gift cards. Business can extend their holiday sales season without worrying about whether customers will receive their orders on time. You can also target customers with unused balances with promotions geared toward getting them to come back in.

The Capture Code solution includes:

• Low-cost wireless readers able to read from any media including mobile phone screens
• An intelligent reading application allowing for “customized promotion” and offline redemption if needed
• Flexible rules engine to configure and send targeted promotions
• State-of-the art analytics and reporting which can be integrated with point of sale
• A secure system that is compliant with leading standards

Now it is easy to:

• Reward loyal customers based on frequency or spending
• Target incentives by customer behavior
• Run mobile and email marketing promotions and accurately redemption
• Create and track real-time or limited time only offers
• Create an exciting, cost-effective gift card program
• Go green by eliminating paper and plastic

All from a single interface.

For more information call us at 866.506.1923 or submit a request online.

Reach them. Get permission. Be relevant.

Thanks to our strategic relationship with Campus Live, we can help make quick work of these three things. Campus Live has enormous reach, with a strong presence on 222 campuses across the country, and direct engagement with more than 3-million college students each month. So check reaching college students off your list.

Today’s students have grown up being marketed to. Push, and they won’t push back, they will just shut down and ignore your company for the next 60-70 years. Marketers need to be as targeted as possible, which means understanding more than just demographic data. Freshman, sophomores, junior, seniors are more than just age groups. They are life-cycle milestones, with each class having different needs, perspectives, values and buying habits.

Long-term thinking is also important. Economic conditions over the past 18-20 months have put tremendous pressure on marketing professionals to generate immediate returns, often at the expense of a customer’s lifetime value. It’s critical not to lose sight of the fact that we aren’t just marketing to college students. We are marketing to the next generation of customers.

Only 28% of those between ages 18 and 24 say the email they currently get from companies is relevant to them. – PMN and Pace University’s Lubin School of Business’(IDM) Lab(2009)

Technology is changing, consumer attitudes are changing and behaviors are changing. Our marketing needs to change to remain effective. The rewards are huge. Engage this audience with your brand now and the lifetime value of these customers will pay you back for your efforts many times over.

We will help you plan and implement an integrated marketing campaign that helps you FIND, GET and KEEP college students, engage them, and build brand loyalty during their college years and after.

Ready to start acquiring the next generation of consumers today? Call 866.506.1923 today to learn more, or submit your request online.

Sponsored by the Massachusetts Restaurant Association Educational Foundation
May 17, 2010 | Emerging Enterprise Center at Foley Hoag LLP 1000 Winter Street, Suite 4000 Waltham, MA 02451

Learn how to make social media work for your business. Restaurant operators will learn how social media can be integrated with new technology and other marketing channels including websites, mobile marketing, email marketing and print advertising.

Learn how advanced 2D barcode technology can make loyalty programs, gift cards and limited time promotions simpler, more effective and completely measurable.

Cost:
MRA Members: $55 Non-MRA Members: $75

Presenters:
Stephen Capano, President, Tectrix Technology Dan Green, President, The Green Internet Group Tony Padam, Vice President of Business Development, Capture Code