Wednesday, November 10, 2010
Seaport Hotel, Boston (directions)

Moderator: Dan Green, President, The Green Internet Group

Panelists: Durand Duin, AdWords Manager, Google; Leighann Farrelly, Community Manager, Yelp; William McAdoo, Publisher, Bostonfoodie.com

Keeping the focus on marketing and branding, the 2010 Industry Summit will take a closer look at social media, mobile marketing and other emerging technology. Moderator Dan Green, President of The Green Internet Group, will pick the minds of an expert panel to answer the questions: what is social media, and what does it mean to your business?  Green and his panel of experts will help you learn how to increase your web presence. Green will also explain how to evaluate, manage and improve your online reputation and measure return on investment from social media and new media campaigns. Full of actionable information, attendees will learn how to create an effective social media plan for their businesses.

The panel discussion is part of a full day program presented by The Massachusetts Restaurant Association. Registration information

Sponsored by the Massachusetts Restaurant Association Educational Foundation
May 17, 2010 | Emerging Enterprise Center at Foley Hoag LLP 1000 Winter Street, Suite 4000 Waltham, MA 02451

Learn how to make social media work for your business. Restaurant operators will learn how social media can be integrated with new technology and other marketing channels including websites, mobile marketing, email marketing and print advertising.

Learn how advanced 2D barcode technology can make loyalty programs, gift cards and limited time promotions simpler, more effective and completely measurable.

Cost:
MRA Members: $55 Non-MRA Members: $75

Presenters:
Stephen Capano, President, Tectrix Technology Dan Green, President, The Green Internet Group Tony Padam, Vice President of Business Development, Capture Code

A convincing argument that social media has evolved from passing fad to seismic shift in online communications.