Email Marketing Training

If you’ve been wanting to start an email marketing program or take your existing program to the next level, our customized email marketing training program is a great way to start. Email returns the highest rate of return of any direct marketing channels and is the perfect way to stop losing your customers to competitors.

There is so much more to email marketing than subscribing to one of the dozens of email marketing programs, typing into a template and hitting send. Spam laws get tougher every day – and rightly so. Email marketers have abused customers for many years, blasting messages to anyone at anytime.

Proper design presents another challenge. Messages don’t render exactly the same in all the different email clients subscribers use to read their email. With subscribers using Outlook, Gmail, AOL, Hotmail and mobile devices, proper design practices are critical in making sure your messages look the way you planned.

Poorly executed email marketing not only damages your reputation with spam filters but also with your most loyal customers. You need to send the right message to the right person at the right time.

Our personalized custom email marketing training program will be tailored for your exact business needs. Master email marketing and you’ll have a cost-effective, powerful loyalty and revue generating vehicle for years to come.

Our Email Marketing Training Program Includes:

• Choosing the Right Email Marketing Program for Your Business
• List Building Strategies
• List Management
• Creating List Segments for Highly Targeted Mailings with Maximum ROI
• Creating a Marketing Plan Integrating Email with Other Marketing
• Working with Images, Text and Links
• Proper Design and Coding to Make Sure Your Messages Render Properly in Outlook, Gmail, AOL, Yahoo and Other Popular Email Clients
• Design Mistakes that Get Your Messages Blocked as Spam
• Design for Blackberry and Mobile Devices
• How to Find Out if You Are On Any Blacklists and What To Do About It
• Tips for Maximum Deliverability
• Tracking Performance

Instructor

Dan Green, President of The Green Internet Group, has over ten years experience in email marketing for both international companies and small local businesses. Dan combines over a 12 years of training experience at the national franchise and corporate chain level with over 6 years as a small business consultant, working with both management and front line employees on internet marketing, local store marketing, operations and customer service.

Call us today for a free consultation or more information on how custom in-house training programs can give your business the marketing power you need to succeed online!  866.506.1923

The Green Internet Group Located at 819 Worcester Street, Indian Orchard, MA. Phone: 413-213-0715. Copyright © 2012. All Rights Reserved.