Social Media Marketing – How to Create Personal & Valuable Customer Relationships
Sunday, 03/14/2010 2:15PM – 3:15PM , Room 159
The New England Food Show | Boston Convention & Exhibition Center – Boston, MA
For busy restaurateurs, mid-level and senior marketing professionals and HR managers, keeping up with the rapid pace of social media can be daunting. With new social media websites, blogs, video sharing sites and applications appearing almost weekly, new opportunities are always on the horizon. In this workshop, you will learn how to plan, execute and measure a successful social media campaign and how to create policies to protect your brand and avoid legal trouble!
Learn how to:
- prepare and implement internal policies to protect your brand and reputation
- plan an effective strategy
- use analytics and other tools to measure success
- use custom Facebook applications to maximize social media return on investment
- integrate email and print to improve customer experience and increase profits
- create a community of fans and friends
- share photos, videos, notes, news
- publicize events
- support causes
- create polls and surveys to get valuable customer feedback
- paid advertising opportunities
- run promotions and contests
For more information or to register online visit NEFSexposcom
