Social Media Marketing – How to Create Personal & Valuable Customer Relationships

Sunday, 03/14/2010 2:15PM – 3:15PM , Room 159

The New England Food Show | Boston Convention & Exhibition Center – Boston, MA

For busy restaurateurs, mid-level and senior marketing professionals and HR managers, keeping up with the rapid pace of social media can be daunting. With new social media websites, blogs, video sharing sites and applications appearing almost weekly, new opportunities are always on the horizon. In this workshop, you will learn how to plan, execute and measure a successful social media campaign and how to create policies to protect your brand and avoid legal trouble!

Learn how to:

• prepare and implement internal policies to protect your brand and reputation
• plan an effective strategy
• use analytics and other tools to measure success
• use custom Facebook applications to maximize social media return on investment
• integrate email and print to improve customer experience and increase profits
• create a community of fans and friends
• share photos, videos, notes, news
• publicize events
• support causes
• create polls and surveys to get valuable customer feedback
• paid advertising opportunities
• run promotions and contests

For more information or to register online visit NEFSexposcom

About Dan Green

Dan Green has written 38 post in this blog.

Before moving to Western MA, Dan launched his career in New York in advertising and public relations, where he worked with some of the country’s top brands. Dan also has many years’ experience in small-business and corporate marketing, finance, franchise business operations and field consulting. In 2005, Dan became the first area president of TruePresence, a national internet marketing firm specializing in web design and search engine marketing. Dan’s clients have included Johnson & Johnson, Sears, Warner-Lambert, Monsanto and Pepsi, but he prefers the individuality of his smaller business clients. Dan launched The Green Internet Group to help business owners fully leverage the digital marketing and social media by offering results driven marketing planning, consulting, training and creative services.

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This entry was posted on Friday, January 29th, 2010 at 4:45 am and is filed under General, Seminars and Training, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.