Logo Design
website design / logo design / email design / print design
Why Logos Work
Logos are about instant recognition. At a glance, your customer has found you. The brain triggers the relevant information about your company instantly. Symbols make emotional connections between the consumer and the brand. Take a look at your logo in this context before committing to additional design work.
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There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules, but there¹s one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion.
William Bernbach, quoted in Stephen Fox,The Mirror Makers
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