Your Facebook feeds. Well, potentially. While details have yet to be released the deal between Bing and Facebook suggests that some of 40 million daily updates will be included in Bing’s search results. Users will have the ability to opt in or opt out using tools provided by Facebook.
In another deal Microsft’s Bing will also include Twitter feeds in its search results thus bringing real time search to the Web. While Twitter feeds have always been public they needed to be accessed using Twitter search or Twitter apps.
However the Microsoft deal with Twitter is non-exclusive and Google isn’t about to let Microsoft have the spotlight or a foot into real-time search alone. Marissa Mayer, Vice President of Search Products and User Experience, announced today that Google will be including Twitter’s feed in their search results as well.
Still with Facebook’s 300 million users, Bing has quickly become a much stronger player in search and perhaps their deal with Facebook will reverse recent the slide user activity. How much of data becomes available and how it will be prioritized remains to be seen as do the financial details. But it appears that Twitter has finally found a way to generate revenue. I wouldn’t be surprised to see premium services on the horizon. Give Bing’s Twitter search a try and see for yourself.
Just remember when you answer the question “What are you doing?”, Google Bing will know. As a marketing consultant I’m excited. As a search engine optimization consultant I’m used to constant changes. As a citizen I’m thinking TMI on steroids. How about you-what impact do you think these deals will make on search, privacy and the way we communicate? You can DM me at Twitter. For now it’s just between the two of us.
